2013 was a great year for Apple Inc., as the company launched fabulous new products and achieved record breaking sales. Tim Cook settle into his role helming the electronic giant, Jony Ive’s influence also grew. Here’s our look back on Apple in the year 2013:
History of the Apple Computer
Apple History 2013
January 28, 2013: Apple releases a third generation Revision A (Rev A) Apple TV which includes component changes.
January 23, 2013: Apple announces financial results for its 13-week fiscal 2013 first quarter ended December 29, 2012. The Company posted record quarterly revenue of $54.5 billion and record quarterly net profit of $13.1 billion, or $13.81 per diluted share. These results compare to revenue of $46.3 billion and net profit of $13.1 billion, or $13.87 per diluted share, in the 14-week year-ago quarter. Gross margin was 38.6 percent compared to 44.7 percent in the year-ago quarter. International sales accounted for 61 percent of the quarter’s revenue. Average weekly revenue was $4.2 billion in the quarter compared to $3.3 billion in the year-ago quarter. The Company sold a record 47.8 million iPhones in the quarter, compared to 37 million in the year-ago quarter. Apple also sold a record 22.9 million iPads during the quarter, compared to 15.4 million in the year-ago quarter. The Company sold 4.1 million Macs, compared to 5.2 million in the year-ago quarter. Apple sold 12.7 million iPods in the quarter, compared to 15.4 million in the year-ago quarter. Apple’s Board of Directors has declared a cash dividend of $2.65 per share of the Company’s common stock. The dividend is payable on February 14, 2013, to shareholders of record as of the close of business on February 11, 2013.
January 29, 2013: Apple announces a 128GB version of the fourth generation iPad with Retina display. The 128GB iPad with Wi-Fi and iPad with Wi-Fi + Cellular models provide twice the storage capacity of the 64GB models to hold even more valuable content including photos, documents, projects, presentations, books, movies, TV shows, music and apps. “With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and every day they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.” iPad continues to have a significant impact on business with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad. Companies regularly utilizing large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad. The over 10 million iWork users, and customers who rely on other incredible apps like Global Apptitude for analyzing team film and creating digital playbooks, Auria for an incredible 48 track recording system, or AutoCAD for drafting architectural and engineering drawings, also benefit greatly from having the choice of an iPad with more storage capacity. “Our AutoCAD WS app for iOS was designed to give customers seamless access to their designs anywhere, anytime,” said Amy Bunszel, vice president of AutoCAD products for Autodesk. “These files are often large and highly detailed so having the thin and light iPad with its Multitouch display, integrated camera and all-day battery life, is a real advantage for iPad users to view, edit and share their AutoCAD data.” “The features and capabilities of iPad give us the ability to set a new standard for multitrack recording and editing on a mobile device,” said Rim Buntinas, WaveMachine Labs’ CEO. “Users of the Auria app can play 48 mono or stereo 24bit/96 kHz tracks simultaneously, record up to 24 of those tracks simultaneously, and also edit and mix with familiar tools. With its portability and all-day battery life, iPad has revolutionized recording for audio professionals allowing artists to record anywhere.” “The bottom line for our customers is winning football games, and iPad running our GamePlan solution unquestionably helps players be as prepared as possible,” said Randall Fusee, Global Apptitude Co-Founder. “The iPad’s unbeatable combination of security, being thin and light, having an incredible Retina display and also being powerful enough to handle large amounts of data enables us to deliver a product that takes film study to a new level and ultimately gives our users the best opportunity to prepare, execute and win.” The fourth generation iPad features a 9.7-inch Retina display, Apple-designed A6X chip, FaceTime HD camera, iOS 6.1 and ultrafast wireless performance. iOS 6.1 includes support for additional LTE networks around the world, and iTunes Match subscribers can download individual songs to their iOS devices from iCloud. iPad runs over 800,000 apps available on the App Store, including more than 300,000 apps designed specifically for iPad, from a wide range of categories including books, games, business, news, sports, health, reference and travel. iPad also supports the more than 5,000 newspapers and magazines offered in Newsstand, and the more than 1.5 million books available on the iBookstore. The new 128GB versions of the fourth generation iPad will be available starting Tuesday, February 5, in black or white, for a suggested retail price of $799 (US) for the iPad with Wi-Fi model and $929 (US) for the iPad with Wi-Fi + Cellular model. All versions of the 128GB iPad will be sold through the Apple Online Store, Apple retail stores and select Apple Authorized Resellers.
January 2013: Rumors circulate that a wearable is being developed by Apple. According to the rumors, the designers conceptualized the device as a variation of the iPod that would curve around the user’s wrist, and feature Siri integration.
February 6, 2013: Apple announces that music fans have purchased and downloaded more than 25 billion songs from the iTunes Store, the world’s most popular online music, TV and movie store. The 25 billionth song, “Monkey Drums” (Goksel Vancin Remix) by Chase Buch, was purchased by Phillip Lüpke from Germany. As the downloader of the 25 billionth song, Phillip will receive a €10,000 iTunes Gift Card. “We are grateful to our users whose passion for music over the past 10 years has made iTunes the number one music retailer in the world,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Averaging over 15,000 songs downloaded per minute, the iTunes Store connects music fans with their favorite artists, including global sensations like Adele and Coldplay and new artists like The Lumineers, on a scale we never imagined possible.” “In a lot of ways, iTunes has leveled the playing field for musicians. Whether you’re unsigned, indie, major, whatever – it’s the place most people go to buy digital music,” said Wesley Schultz, guitarist and lead vocalist of The Lumineers. “iTunes doesn’t exclude any musicians simply because they’re not yet established or popular.” The iTunes Store is the world’s most popular music store with a catalog of over 26 million songs and over 25 billion songs downloaded, and is available in 119 countries. The iTunes Store is the best way for iPhone, iPad, iPod, Mac and PC users to legally discover, purchase and download music online. All music on the iTunes Store comes in iTunes Plus, Apple’s DRM-free format with high-quality 256 kbps AAC encoding for audio virtually indistinguishable from the original recordings. iTunes in the Cloud lets you download your previously purchased iTunes music to your devices at no additional cost, and new music purchases can be downloaded automatically to your iOS devices.
February 10, 2013: The New York Times and The Wall Street Journal report that Apple is beginning to develop an iOS-based smartwatch with a curved display.
February 13, 2013: Apple is making the MacBook Pro with Retina display faster and more affordable with updated processors and lower starting prices. The 13-inch MacBook Pro with Retina display now starts at $1,499 for 128GB of flash, and $1,699 for a new 2.6 GHz processor and 256GB of flash. The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory. Apple today also announced that the 13-inch MacBook Air with 256GB of flash has a new lower price of $1,399. The MacBook Pro with Retina display features the world’s highest resolution notebook display. Whether you’re reading emails, writing text, editing home movies in HD or retouching professional photography, everything appears vibrant, detailed and sharp, delivering an unrivaled viewing experience. The MacBook Pro with Retina display features flash storage that is up to four times faster than traditional notebook hard drives, and delivers improved reliability, instant-on responsiveness and up to 30 days of standby time.
February 12, 2013: Bloomberg reports that Apple’s smartwatch project is being “beyond the experimentation phase in its development”. According to Bloomberg, a team of at least 100 designers is working on the project.
March 6, 2013: Apple announces the launch of the iBookstore in Japan featuring titles from major and independent publishers, including a great selection of books from Kodansha, KADOKAWA, Bungeishunju, Gakken and Gentosha. The iBookstore has a wide selection of emerging and established authors including Shyotaro Ikenami, Jiro Akagawa, Atsuko Asano and Ryu Murakami. The iBookstore in Japan is the best way for book lovers to browse, buy and read books on iPhone, iPad and iPod touch. “We’re excited to launch the iBookstore in Japan with a wide selection of Japanese publishers and authors,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We think customers are going to love how engaging and interactive the books are to read, and how beautiful they look on iPad.”
March 2013: Rumors that Apple plans to release its Apple Watch by the end of the year are stronger.
April 23, 2013: Apple announces that its Board of Directors has authorized a significant increase to the Company’s program to return capital to shareholders. The Company expects to utilize a total of $100 billion of cash under the expanded program by the end of calendar 2015. This represents a $55 billion increase to the program announced last year and translates to an average rate of $30 billion per year from the time of the first dividend payment in August 2012 through December 2015. As part of this program, the Board has increased its share repurchase authorization to $60 billion from the $10 billion level announced last year. This is the largest single share repurchase authorization in history and is expected to be executed by the end of calendar 2015. Apple also expects to utilize about $1 billion annually to net-share-settle vesting restricted stock units. Additionally, the Board has approved a 15% increase in the Company’s quarterly dividend and today has declared a dividend of $3.05 per common share, payable on May 16, 2013 to shareholders of record as of the close of business on May 13, 2013. Apple is among the largest dividend payers in the world, with annual payments of about $11 billion.
April 24, 2013: Apple announces that it will hold its annual Worldwide Developers Conference (WWDC) June 10 through June 14 at San Francisco’s Moscone West. At the five-day conference, developers from around the world will learn about the future of iOS and OS X, enabling them to create incredible new apps with innovative features. WWDC will also feature more than 100 technical sessions presented by over 1,000 Apple engineers, hands-on labs to help developers integrate new technologies, as well as the popular Apple Design Awards, a showcase of the most outstanding apps available through the App Store and Mac App Store. Tickets for this year’s WWDC go on sale Thursday, April 25 at 10 a.m. PDT. “We look forward to gathering at WWDC 2013 with the incredible community of iOS and OS X developers,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Our developers have had the most prolific and profitable year ever, and we’re excited to show them the latest advances in software technologies and developer tools to help them create innovative new apps. We can’t wait to get new versions of iOS and OS X into their hands at WWDC.”
June 10, 2013: Apple shows a sneak peek into the future of the pro desktop with a first look at the next generation Mac Pro. Designed around a revolutionary unified thermal core, the Mac Pro introduces a completely new pro desktop architecture and design that is optimized for performance inside and out. With next generation Xeon processors, dual workstation-class GPUs, Thunderbolt 2, PCIe-based flash storage, and ultra-fast ECC memory, the new 9.9-inch tall Mac Pro packs an amazing amount of power into an incredibly small package. “With the latest Xeon processors, dual FirePro GPUs, ECC memory, PCIe-based flash and Thunderbolt 2, all built around a revolutionary thermal core, the next generation Mac Pro is the most radical Mac yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “All this performance and expandability is packed into a dramatic new design that’s one-eighth the volume, and best of all, it will be assembled here in the USA.”
June 10, 2013: Apple updates MacBook Air with all day battery life, fourth generation Intel Core processors with faster graphics, 802.11ac Wi-Fi and flash storage that is up to 45 percent faster than the previous generation. The ultimate everyday notebook is now an even better value, with 11-inch models featuring double the storage and 13-inch models starting at a new lower price of $1,099. Apple today also introduced completely redesigned AirPort Extreme and AirPort Time Capsule base stations featuring 802.11ac Wi-Fi for up to three times faster performance. The MacBook Air is the industry leader for thin and light notebooks, and now with longer battery life, we’ve set the bar even higher,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With faster flash, more powerful graphics and up to 12 hours of battery life, the new MacBook Air packs even more performance into the portable and durable design our customers love.”
June 10, 2013: Apple releases a developer preview of OS X Mavericks, the 10th major release of the world’s most advanced operating system. With more than 200 new features, OS X Mavericks brings Maps and iBooks to the Mac, introduces Finder Tags and Tabs, enhances multi-display support for power users, delivers new core technologies for breakthrough power efficiency and performance, and includes an all new version of Safari. The preview release of OS X Mavericks is available to Mac Developer Program members starting today. Mac users will be able to download Mavericks from the Mac App Store this fall. “The Mac has consistently outpaced the PC industry and OS X continues to be the most innovative and easy to use operating system in the world,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “OS X Mavericks is our best version yet and features new Maps and iBooks apps, Finder Tags and Tabs, enhanced multi-display support, performance and energy saving features, and an all new Safari.” Maps brings advanced mapping technologies from iOS to the Mac, including crisp vector graphics, stunning 3D view and interactive Flyover. With Maps you can plan a trip from your Mac, then send it to your iPhone for voice navigation on the road. Maps integration throughout Mavericks gives users helpful maps from within Mail, Contacts and Calendar, and developers can integrate the same powerful mapping features into their apps through the Map Kit API. With iBooks you have instant access to your existing iBooks library, as well as the more than 1.8 million titles in the iBooks Store, from textbooks and classics to the latest best sellers. iBooks also works seamlessly across your devices, so you can read a book on your Mac, make notes or highlights, and then pick up exactly where you left off on your iPad. OS X Mavericks introduces new power user features for the ultimate Mac experience. Tags are a powerful new way to organize and find your files anywhere on your Mac or in iCloud. You can easily tag any file in the Finder, in iCloud, or when saving a new document. Tags appear in the Finder Sidebar to enable you to view files by project or category. Finder Tabs reduce the clutter on your desktop by consolidating multiple Finder windows into one window with multiple tabs. You can customize the view for each tab, move files between tabs, and even run the Finder with multiple tabs open in full-screen. Mavericks also makes using multiple displays even easier and more powerful. The menu bar and dock are available on any display, and users can now easily run windowed or full-screen apps on whichever display they choose, with no configuration required. With Mavericks you can also use your HDTV as a second display using Apple TV and AirPlay.
June 10, 2013: Apple announces iTunes Radio, a free Internet radio service featuring over 200 stations and an incredible catalog of music from the iTunes Store, combined with features only iTunes can deliver. When you tune into iTunes Radio on your iPhone, iPad, iPod touch, Mac, PC or Apple TV, you’ll have access to stations inspired by the music you already listen to, Featured Stations curated by Apple and genre-focused stations that are personalized just for you. iTunes Radio evolves based on the music you play and download. The more you use iTunes Radio and iTunes, the more it knows what you like to listen to and the more personalized your experience becomes. iTunes Radio also gives you access to exclusive “first listen” premieres from top selling artists, Siri integration, plus the ability to tag or buy anything you hear with just one click.
June 10, 2013: Apple unveils iOS 7, the most significant iOS update since the original iPhone, featuring a stunning new user interface. iOS 7 is completely redesigned with subtle motion, an elegant color palette and distinct, functional layers that make it feel more alive. The typography has been refined for a cleaner, simpler look, and the use of translucency and motion makes even simple tasks more engaging. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Photos, Safari, Siri and introduces iTunes Radio, a free Internet radio service based on the music you listen to on iTunes.
June 19, 2013: WatchESPN, HBO GO, Sky News, Crunchyroll and Qello are added to Apple TV. WatchESPN and HBO GO require TV Everywhere provider authentication, with Crunchyroll and Qello allowing paid subscription via Apple’s payment systems, and Sky News available without any authentication or cost to users in the UK, Ireland and the US.
July 16, 2013: Apple unveils Logic Pro X, the most advanced version of Logic Pro to date, featuring a new interface designed for pros, powerful new creative tools for musicians, and an expanded collection of instruments and effects. Logic Pro X includes Drummer, a revolutionary new feature that provides a virtual session player that automatically plays along with your song in a wide variety of drumming styles and techniques, and Flex Pitch, which provides integrated pitch editing for audio recordings. Apple also introduced Logic Remote, an innovative new way to play and control Logic Pro X from your iPad, giving musicians the flexibility to create and mix their music from anywhere in the room.
July 2013: Financial Times reports that Apple began hiring more employees to work on the smartwatch, and that it was targeting a possible retail release in late 2014.
August 27, 2013: Disney Channel, Disney XD (requires TV Everywhere), Vevo, Smithsonian Networks and The Weather Channel (forecasts, weather news and regional video forecasts) integration are added to Apple TV.
September 10, 2013: Apple introduces iPhone 5c, featuring an all-new design, packed with incredible features in five gorgeous colors – blue, green, pink, yellow and white. iPhone 5c is built on a foundation of features people know and love like the beautiful 4-inch Retina display, fast performance of the A6 chip, and the 8 megapixel iSight camera – all while delivering great battery life. iPhone 5c comes with more LTE bands than any other smartphone in the world, a new FaceTime HD camera, and iOS 7, the most significant iOS update since the original iPhone.
September 10, 2013: Apple announces iPhone 5s, the most forward-thinking iPhone yet, featuring an all-new A7 chip, making iPhone 5s the world’s first smartphone with 64-bit desktop-class architecture for blazing fast performance in the palm of your hand. iPhone 5s redefines the best smartphone experience in the world with amazing new features all packed into a remarkable thin and light design, including an all-new 8 megapixel iSight camera with True Tone flash and introducing Touch ID, an innovative way to simply and securely unlock your phone with just the touch of a finger. iPhone 5s comes with iOS 7, the most significant iOS update since the original iPhone, engineered for 64-bit technology and featuring hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Photos, Safari, Siri and iTunes Radio.
September 23, 2013: Apple announces it has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, just three days after the launch of the new iPhones on September 20. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7. Both iPhone 5s and iPhone 5c are available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. Demand for iPhone 5s has exceeded the initial supply, and many online orders are scheduled to be shipped in the coming weeks.
September 24, 2013: Apple updates iMac with fourth generation Intel quad-core processors, new graphics, next generation Wi-Fi and faster PCIe flash storage options. The updated iMac brings the latest technology to the stunningly thin design and gorgeous display of the world’s leading all-in-one desktop. “iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Inside its ultra-thin aluminum enclosure, the new iMac has the latest Intel processors, faster graphics, next generation 802.11ac Wi-Fi and faster PCIe flash storage.” The entry-level 21.5-inch iMac features a 2.7 GHz quad-core Intel Core i5 processor and new Iris Pro graphics for unprecedented levels of integrated graphics performance. The high-end 21.5-inch model and both 27-inch models feature quad-core Intel Core i5 processors up to 3.4 GHz and NVIDIA GeForce 700 series graphics with twice the video memory and up to 40 percent faster performance than the previous generation. Customers looking for the ultimate in performance can upgrade to quad-core Intel Core i7 processors up to 3.5 GHz and NVIDIA GeForce GTX 780M series graphics with up to 4GB of video memory.
October 14, 2013: Apple announces that Angela Ahrendts, CEO of Burberry, will be joining Apple in a newly created position, as a senior vice president and member of our executive team, reporting to CEO Tim Cook. Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world. Apple retail stores set the standard for customer service with innovative features like the Genius Bar, Personal Setup and One to One personal training to help customers get the most out of their Apple products.
October 22, 2013: Apple announces its iWork productivity apps, Pages, Numbers and Keynote and award-winning iLife creativity apps, iPhoto, iMovie and GarageBand have been completely redesigned to take full advantage of OS X Mavericks and iOS 7. All apps have been updated to 64-bit, are integrated with iCloud, and are loaded with hundreds of new features that let you do more than ever across your Apple devices. Apple also announces that both iWork and iLife are now free with the purchase of every new Mac or iOS device.
October 22, 2013: Apple updates MacBook Pro with Retina display with fourth generation Intel Core processors, the latest graphics, longer battery life, faster flash storage and next generation Wi-Fi. Starting at a new lower price of $1,299 (US), the updated MacBook Pro with Retina display features a stunning high-resolution display, an amazing thin and light design, and the latest technology to power through the most demanding projects. Apple today also announced that both iWork and iLife are now free with the purchase of every new Mac. Designed around an unified thermal core, the Mac Pro features the latest Intel Xeon processors with up to 12 cores, dual workstation-class GPUs, six Thunderbolt 2 ports, PCIe-based flash storage and ultra-fast ECC memory. Packing amazing performance in a stunning new design, the all-new Mac Pro starts at $2,999 (US) and will be available in December.
October 22, 2013: Apple announces iPad Air, the latest generation of its category defining device, featuring a stunning 9.7-inch Retina display in a new thinner and lighter design. Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad, and with a narrower bezel the borders of iPad Air are dramatically thinner – making content even more immersive. Apple today also announced iPad mini with Retina display, bringing all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in the same amazingly thin and light design. The new iPads feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, and the newly-designed iOS 7 featuring hundreds of great new features.
November 12, 2013: Apple announces iPad mini with Retina display is available starting today. The new iPad mini brings all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in an amazingly thin and light design. It features the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, iOS 7 featuring hundreds of great new features and access to all 475,000 apps designed specifically for iPad.
November 19, 2013: Yahoo Screen and PBS are added to Apple TV.
December 16, 2013: Apple announces that BEYONCÉ has become the fastest selling album ever on the iTunes Store worldwide with an unprecedented 828,773 albums sold in just its first three days. BEYONCÉ also broke the US first week album sales record with 617,213 sold and proved to be a global success going to number one in 104 countries. The self-titled, BEYONCÉ, is the fifth solo studio album from Beyoncé, which was made available exclusively worldwide on the iTunes Store on December 13 by Parkwood Entertainment/Columbia Records. The self-titled set is the artist’s first visual album. BEYONCÉ is infused with 14 new songs and 17 visually stunning, provocative videos shot around the world from Houston to New York City to Paris, and Sydney to Rio de Janeiro, all before the album’s release. The album represents Beyoncé’s biggest sales week ever.
December 2013: Bloomberg, Crackle, Watch ABC, and KORTV are added to Apple TV.
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