{"id":3798,"date":"2016-11-20T18:52:25","date_gmt":"2016-11-20T15:52:25","guid":{"rendered":"https:\/\/igotoffer.com\/apple\/?p=3798"},"modified":"2018-04-17T12:13:04","modified_gmt":"2018-04-17T17:13:04","slug":"photo-book-designed-apple-california","status":"publish","type":"post","link":"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california","title":{"rendered":"&#8220;Designed by Apple in California&#8221; Photo Book"},"content":{"rendered":"<p style=\"text-align: justify\">The photo book named \u201cDesigned by Apple in California\u201d is dedicated to the memory of Steve Jobs. Published by Apple, it chronicles twenty years of design at the corporation..<!--more--><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#8220Designed_by_Apple_in_California8221\"><span class=\"toc_number toc_depth_1\">1<\/span> &#8220;Designed by Apple in California&#8221;<\/a><ul><li><a href=\"#Pricing_Availability\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Pricing &amp; Availability<\/a><\/li><\/ul><\/li><li><a href=\"#Links\"><span class=\"toc_number toc_depth_1\">2<\/span> Links<\/a><\/li><\/ul><\/div>\n<h2 style=\"text-align: center\"><span id=\"8220Designed_by_Apple_in_California8221\"><span style=\"font-size: 18pt\"><strong>&#8220;Designed by Apple in California&#8221;<\/strong><\/span><\/span><\/h2>\n<p style=\"text-align: right\">&#8220;<em>Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it&#8217;s really how it works<\/em>&#8221; (Steve Jobs)<\/p>\n<p style=\"text-align: justify\">The book was announced on November 15, 2016. Apple\u2019s design story is expressed in the photo book through 450 photographs of past and current Apple products.<\/p>\n<p style=\"text-align: justify\">In \u201cDesigned by Apple in California\u201d you can find products from 1998\u2019s iMac, to 2015\u2019s Apple Pencil, as well as many other Apple\u2019 design solutions used by Apple\u2019s design team over two decades of innovation.<\/p>\n<p style=\"text-align: justify\">At the presentation of the book, Jony Ive, Apple\u2019s chief design officer, said that \u201cthe idea of genuinely trying to make something great for humanity was Steve\u2019s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future\u2026 This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.\u201d<\/p>\n<p style=\"text-align: justify\">Shot by photographer Andrew Zuckerman in a deliberately spare style, the book\u2019s images illustrate Apple\u2019s design process, as well as its finished products created, designed, and developed as a result of close collaboration between many different groups.<\/p>\n<p style=\"text-align: justify\">In this photo book\u2019s foreword, Jony Ive also explains: \u201cWhile this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say. We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.\u201d<\/p>\n<p style=\"text-align: justify\">Available in two sizes, the photo book \u201cDesigned by Apple in California\u201d is printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period.<\/p>\n<h3 style=\"text-align: center\"><span id=\"Pricing_Availability\"><strong>Pricing &amp; Availability<\/strong><\/span><\/h3>\n<p style=\"text-align: justify\">&#8220;Designed by Apple in California\u201d is available in a small size (10.20\u201d x 12.75\u201d) at $199 (US), and a large size (13\u201d x 16.25\u201d) at $299 (US) exclusively from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores.<\/p>\n<p style=\"text-align: justify\">The book is on display at the Apple Stores where it is sold.<\/p>\n<p style=\"text-align: justify\">As of November 2016, \u201cDesigned by Apple in California\u201d is available in the United States at the following stores: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue in Chicago; Apple Lincoln Road in Miami; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.<\/p>\n<p style=\"text-align: justify\">Throughout the world, the book is available at the following Apple retail locations: Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurf\u00fcrstendamm in Berlin; Apple IFC mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; and Apple Sydney.<\/p>\n<h2 style=\"text-align: center\"><span id=\"Links\"><span style=\"font-size: 18pt\"><strong>Links<\/strong><\/span><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">Check our prices for your old and used Apple products. We buy used Apple products for top prices. Free instant quote, free shipping, fast and secure payment: <a href=\"https:\/\/igotoffer.com\" target=\"_blank\" rel=\"noopener\">Sell My Used Device Online<\/a>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"size-medium wp-image-3799 aligncenter\" src=\"https:\/\/igotoffer.com\/apple\/wp-content\/uploads\/2016\/11\/appl_design_iphone-300x205.jpg\" alt=\"Apple Design\" width=\"300\" height=\"205\" srcset=\"https:\/\/igotoffer.com\/apple\/wp-content\/uploads\/2016\/11\/appl_design_iphone-300x205.jpg 300w, https:\/\/igotoffer.com\/apple\/wp-content\/uploads\/2016\/11\/appl_design_iphone.jpg 438w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center\"><span style=\"font-size: 8pt\"><em>Credit photo: <a href=\"http:\/\/www.apple.com\/newsroom\/2016\/11\/designed-by-apple-in-california-chronicles-20-years-of-apple-design.html\" target=\"_blank\" rel=\"noopener\">Apple.com<\/a><\/em><\/span><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-3800\" src=\"https:\/\/igotoffer.com\/apple\/wp-content\/uploads\/2016\/11\/apple_design_watch-300x222.jpg\" alt=\"designed by apple\" width=\"300\" height=\"222\" srcset=\"https:\/\/igotoffer.com\/apple\/wp-content\/uploads\/2016\/11\/apple_design_watch-300x222.jpg 300w, https:\/\/igotoffer.com\/apple\/wp-content\/uploads\/2016\/11\/apple_design_watch.jpg 395w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center\"><span style=\"font-size: 8pt\">Credit photo: <a href=\"http:\/\/www.apple.com\/newsroom\/2016\/11\/designed-by-apple-in-california-chronicles-20-years-of-apple-design.html\" target=\"_blank\" rel=\"noopener\">Apple.com<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The photo book named \u201cDesigned by Apple in California\u201d is dedicated to the memory of Steve Jobs. Published by Apple, it chronicles twenty years of design at the corporation..<\/p>\n","protected":false},"author":2,"featured_media":3799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,32],"tags":[73],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Designed by Apple in California&quot; Photo Book | iGotOffer<\/title>\n<meta name=\"description\" content=\"This photo book called \u201cDesigned by Apple in California\u201d is dedicated to the memory of Steve Jobs. It chronicles twenty years of design at Apple Computers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Designed by Apple in California&quot; Photo Book | iGotOffer\" \/>\n<meta property=\"og:description\" content=\"This photo book called \u201cDesigned by Apple in California\u201d is dedicated to the memory of Steve Jobs. It chronicles twenty years of design at Apple Computers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california\" \/>\n<meta property=\"og:site_name\" content=\"About Apple | iGotOffer\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-20T15:52:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-17T17:13:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igotoffer.com\/apple\/wp-content\/uploads\/2016\/11\/appl_design_iphone.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"438\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@iGotOffer\" \/>\n<meta name=\"twitter:site\" content=\"@iGotOffer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GeorgeB\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/igotoffer.com\/apple\/#website\",\"url\":\"https:\/\/igotoffer.com\/apple\/\",\"name\":\"About Apple | iGotOffer\",\"description\":\"Everything about Apple Products\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/igotoffer.com\/apple\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california#primaryimage\",\"url\":\"https:\/\/igotoffer.com\/apple\/wp-content\/uploads\/2016\/11\/appl_design_iphone.jpg\",\"contentUrl\":\"https:\/\/igotoffer.com\/apple\/wp-content\/uploads\/2016\/11\/appl_design_iphone.jpg\",\"width\":438,\"height\":300,\"caption\":\"http:\/\/www.apple.com\/newsroom\/2016\/11\/designed-by-apple-in-california-chronicles-20-years-of-apple-design.html\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california#webpage\",\"url\":\"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california\",\"name\":\"\\\"Designed by Apple in California\\\" Photo Book | iGotOffer\",\"isPartOf\":{\"@id\":\"https:\/\/igotoffer.com\/apple\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california#primaryimage\"},\"datePublished\":\"2016-11-20T15:52:25+00:00\",\"dateModified\":\"2018-04-17T17:13:04+00:00\",\"author\":{\"@id\":\"https:\/\/igotoffer.com\/apple\/#\/schema\/person\/38905d68024b33165ddae5714dd8e5e1\"},\"description\":\"This photo book called \u201cDesigned by Apple in California\u201d is dedicated to the memory of Steve Jobs. It chronicles twenty years of design at Apple Computers.\",\"breadcrumb\":{\"@id\":\"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/igotoffer.com\/apple\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"History of Apple\",\"item\":\"https:\/\/igotoffer.com\/apple\/category\/history-of-apple\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"&#8220;Designed by Apple in California&#8221; Photo Book\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/igotoffer.com\/apple\/#\/schema\/person\/38905d68024b33165ddae5714dd8e5e1\",\"name\":\"GeorgeB\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/igotoffer.com\/apple\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d5c24f6e4d33aff5b355578d74b58c1e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d5c24f6e4d33aff5b355578d74b58c1e?s=96&d=mm&r=g\",\"caption\":\"GeorgeB\"},\"sameAs\":[\"https:\/\/iGotOffer.com\",\"https:\/\/twitter.com\/iGotOffer\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Designed by Apple in California\" Photo Book | iGotOffer","description":"This photo book called \u201cDesigned by Apple in California\u201d is dedicated to the memory of Steve Jobs. It chronicles twenty years of design at Apple Computers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california","og_locale":"en_US","og_type":"article","og_title":"\"Designed by Apple in California\" Photo Book | iGotOffer","og_description":"This photo book called \u201cDesigned by Apple in California\u201d is dedicated to the memory of Steve Jobs. It chronicles twenty years of design at Apple Computers.","og_url":"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california","og_site_name":"About Apple | iGotOffer","article_published_time":"2016-11-20T15:52:25+00:00","article_modified_time":"2018-04-17T17:13:04+00:00","og_image":[{"width":438,"height":300,"url":"https:\/\/igotoffer.com\/apple\/wp-content\/uploads\/2016\/11\/appl_design_iphone.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_creator":"@iGotOffer","twitter_site":"@iGotOffer","twitter_misc":{"Written by":"GeorgeB","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/igotoffer.com\/apple\/#website","url":"https:\/\/igotoffer.com\/apple\/","name":"About Apple | iGotOffer","description":"Everything about Apple Products","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/igotoffer.com\/apple\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california#primaryimage","url":"https:\/\/igotoffer.com\/apple\/wp-content\/uploads\/2016\/11\/appl_design_iphone.jpg","contentUrl":"https:\/\/igotoffer.com\/apple\/wp-content\/uploads\/2016\/11\/appl_design_iphone.jpg","width":438,"height":300,"caption":"http:\/\/www.apple.com\/newsroom\/2016\/11\/designed-by-apple-in-california-chronicles-20-years-of-apple-design.html"},{"@type":"WebPage","@id":"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california#webpage","url":"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california","name":"\"Designed by Apple in California\" Photo Book | iGotOffer","isPartOf":{"@id":"https:\/\/igotoffer.com\/apple\/#website"},"primaryImageOfPage":{"@id":"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california#primaryimage"},"datePublished":"2016-11-20T15:52:25+00:00","dateModified":"2018-04-17T17:13:04+00:00","author":{"@id":"https:\/\/igotoffer.com\/apple\/#\/schema\/person\/38905d68024b33165ddae5714dd8e5e1"},"description":"This photo book called \u201cDesigned by Apple in California\u201d is dedicated to the memory of Steve Jobs. It chronicles twenty years of design at Apple Computers.","breadcrumb":{"@id":"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/igotoffer.com\/apple\/photo-book-designed-apple-california#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/igotoffer.com\/apple\/"},{"@type":"ListItem","position":2,"name":"History of Apple","item":"https:\/\/igotoffer.com\/apple\/category\/history-of-apple"},{"@type":"ListItem","position":3,"name":"&#8220;Designed by Apple in California&#8221; Photo Book"}]},{"@type":"Person","@id":"https:\/\/igotoffer.com\/apple\/#\/schema\/person\/38905d68024b33165ddae5714dd8e5e1","name":"GeorgeB","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/igotoffer.com\/apple\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d5c24f6e4d33aff5b355578d74b58c1e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d5c24f6e4d33aff5b355578d74b58c1e?s=96&d=mm&r=g","caption":"GeorgeB"},"sameAs":["https:\/\/iGotOffer.com","https:\/\/twitter.com\/iGotOffer"]}]}},"_links":{"self":[{"href":"https:\/\/igotoffer.com\/apple\/wp-json\/wp\/v2\/posts\/3798"}],"collection":[{"href":"https:\/\/igotoffer.com\/apple\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igotoffer.com\/apple\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igotoffer.com\/apple\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/igotoffer.com\/apple\/wp-json\/wp\/v2\/comments?post=3798"}],"version-history":[{"count":8,"href":"https:\/\/igotoffer.com\/apple\/wp-json\/wp\/v2\/posts\/3798\/revisions"}],"predecessor-version":[{"id":12047,"href":"https:\/\/igotoffer.com\/apple\/wp-json\/wp\/v2\/posts\/3798\/revisions\/12047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igotoffer.com\/apple\/wp-json\/wp\/v2\/media\/3799"}],"wp:attachment":[{"href":"https:\/\/igotoffer.com\/apple\/wp-json\/wp\/v2\/media?parent=3798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igotoffer.com\/apple\/wp-json\/wp\/v2\/categories?post=3798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igotoffer.com\/apple\/wp-json\/wp\/v2\/tags?post=3798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}