Amazon Fire Phone Reception
After Amazon had launched the Fire Phone, the reception to this device was mixed. Many reviewers found Firefly and the Dynamic Perspective features to be significant differentiators. However they noticed several drawbacks, such as the 2013-level technical specs, including the lack of Bluetooth LE), the underdeveloped OS and the Fire Phone’s high price. Many underlined the exclusivity of the device to AT&T’s network.
According to many experts, the main drawbacks included the confusing interface, bland design and Firefly’s poor accuracy. Some reviewers liked the design others were concerned about the thickness and weight of the smartphone and said that it looked more like a prototype than a finished product. Other felt that the interface was simple to navigate. The headphones were generally well received.
Globally, the Wall Street Journal’s Geoffrey Fowler praised Amazon for attempting to make inroads that might disrupt the giants, remarking that the smartphone market needed new ideas.
In conclusion, we could say that Amazon’s debut phone isn’t bad, as it has built a nice, solid device. Frankly speaking, to top Apple and Samsung, Amazon needs to do better. Thus Amazon’s first smartphone is a series of interesting ideas, but its unique and superficial features don’t provide enough utility.
For a few weeks, the Fire Phone occupied the number one spot on the “Best Selling” list on Amazon.com, before sales dropped. In October 2014, during the announcement of third quarter financial results, Amazon stated that they took a $170 million hit due to costs associated with the Fire Phone. It was stated that Amazon had over $83 million worth of Fire Phones in inventory. The company declined to comment on how that would affect predictions for the fourth quarter.
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