Google stopped force feeding Google+
For months Google tried to push its Google Plus (Google+) service and profiles by making it an identity service. Gmail came with a Google + profile, Google dangled SEO specs to Google+ customers. If users wanted to comment on YouTube, they also needed a Google Plus account. This strategy did wonders for bulking up Google+ numbers. But the service still could not find its way to the top. It still was failing as a social network.
When Google Plus was launched, it was supposed to be a Facebook killer. However Zukerberg’s creature had focus, engagement, scale and usage. But a few features don’t make a real social offering. Even when Google+ had interesting features. In fact Google was getting complaints about Google+ since it started the integration. The catch is Google is about replacing people thanks to its algorithms or search and automation. Anyway Amazon, Facebook or Microsoft Apple have a built-in advantage over Google when it comes to social networks.
Finally, Google stopped this ominous practice of force feeding Google+ to its users. It retired elements that failed to gain popularity. Now, Google Plus is relieved of the notion of integrating with every other product at Google. It can thus focus on helping millions of people around the world find what they crave for. Google+ turns out to be a starter set for Google Photos. Besides, it did what the search giant needed: Google+ assured that customers gave identities to Google services, creating an enormous database. It closed thus some serious gaps in profiling its customers. Now Google can think about people, listen to billions of users and integrate feedback. Brief, it can adapt itself to their needs.
Well, we are looking forward to judge the outcome of another Google’s experience: its robotic car which is supposed to cause a technological revolution promising a new and bright future to the mankind and the Universe!