Why Apple Macs Are Hot Things to Buy
The snarky tweet by Brian Hall (see Apple Is Not Doing a Favor) featuring the link to Sam Byford’s article Apple Should Stop Selling Four-Year-Old Computers about Apple laptops and desktops falling behind went viral and spiked the ever-lasting conflict between Mac and Windows PC fans. Certainly, our team won’t take a backseat to that. We too have a couple of words to put in.
Even back in 1990s, when Apple introduced the iMac G3 Bondi Blue, it was clear that the company was not about selling PCs. Apple was and has always been about selling experience, emotions, security. People didn’t want bleak unemotional boxes enter their homes, they strived after shape and colors. Having a bright translucent “Blob” on one’s desk was like conning “Enterprise” starship.
Or remember iMac G4 Harmon Kardon speakers: all glass and steel, ball-shaped and sparkling! Every product is nice to look at, nice to touch, nice to feel with fingers. What’s more, most people just don’t want to know how the PC works.
Compare it with having a TV or a fridge. You don’t need to know physics and electronics engineering to watch your favorite show or find a box of Rocky Road. Apple gives us just this. You unbox your new Mac, Macbook or iMac, plug it in and enjoy. Your data is securely backed up in iCloud, your Mac has everything in a bundle to listen to the music, watch movies, edit pictures and home video, video chat with your friends, write an article. You don’t know anything about viruses or looking for compatible drivers (a nightmare any Windows user is more than acquainted with).
The thing that has always distinguished Apple from all the others, and the thing Hackintosh fans have been trying to achieve ever since is the ideal compatibility of hardware components. No detail is amiss, from a motherboard to memory clockspeed. Everything works nice and smoothly. Suffice it to Google the latest Hackintosh builds, and you’ll find out that “obsolete”, un-upgraded Macs back from 2013 and even 2012 are the most copied devices (Google yields 20 000 results).
Ok, one can say, I get the idea. But how can I enjoy my Mac or work on it if it hasn’t been upgraded for – how long? – 1514 days. This is the time MacBook Pro hasn’t been upgraded for. That’s a shame! Especially now, when the latest CPU can have up to 10 cores aboard. Surely, Apple should have been pioneering the cores number race and not getting over-involved with design and redesign.
Well, let’s have a look at the core of the matter so to say. If you ever looked up a new desktop or laptop online or in your local store, you do know that the core is the coolest thing about the processor. But, not exactly. In fact, it’s the most heated one.
The more a CPU works, the higher it’s temperature rises. So, a multi-cored CPU works the hardest and requires a state-of-the-art cooling system to prevent a crash. It’s fine for cumbersome desktops but what about sleeker laptops and mobile devices? You just don’t have any place for the cooler. And you get a nice lap-warmer for cold winter days. Now, that’s when the throttling takes place. The heated CPU automatically decreases its’ speed and consequently, the computer’s performance. So, in perspective, it doesn’t matter if you have 2, 4, 6 or 8 cores aboard. It all comes down to heat and surviving.
From the first look Intel Core i7 (I7-3720QM) Sandy Bridge installed in MacBook Pro of mid-2012 is interior to the latest Intel Core (i7-6800K) Broadwell E. It has less cores, less threads but it features, for instance, Processor Graphics. That means, the CPU got an integrated graphic co-processor and you can run your computer with no graphic card at all if needed. (Of course, you won’t be able to boot “heavy” apps, but still you’ll be able to run office programs).
Not to mention the Intel® Quick Sync Video that “delivers fast conversion of video for portable media players, online sharing, and video editing and authoring”. And, giving word to Mr. Byford himself, it’s a very durable processor: “The $1,199 13-inch model was powered by a 2.5GHz Core i5 Ivy Bridge processor, a solid option for a mid-range laptop in June 2012.
I got one that month and am actually typing this column on it right now, having performed open hard drive surgery last night to bring it back from the dead.” Have you grasped the point? The only issue with Mr. Byfords’ Macbook was relating to the hard disk and not a processor unit! Judging from the word “surgery” I dare guess, Mr. Byford installed the larger hard drive. But, who knows?
Geek part over, do you know what is crucial about all this? That most people don’t ever need half of these technologies in their life. No, friends and neighbors, they don’t, unless they work in IT or engineering or any other field requiring complicated calculations and in such case they use far more powerful machines and frameworks.
You don’t need a Broadwell E CPU or the latest DDR4 memory to video chat with your friend over there. Or to put up a datasheet on this month sales. Or to write a thesis in sociology. But what you really need from your digital assistant Apple can give you. These are: impeccable performance, unprecedented quality of all parts and sense of security. You can rely on your Mac every day, every hour of your life, every moment you need it.