Apple 2025 Keynote: iPhone 17, iPhone Air, AirPods Pro 3, More

Apple September 2025 Keynote Highlights: iPhone 17, iPhone Air, AirPods Pro 3 & More Revealed

Apple September 2025 Keynote: Apple has just pulled back the curtain on its latest lineup of devices.

Among the headline announcements: the iPhone 17 series starting at $799, the sleek new iPhone Air, Apple Watch Series 11, AirPods Pro 3, and a wave of new wearables.

The keynote — fittingly titled “Awe Dropping” — did not disappoint. Apple showcased a range of upgrades and innovations across its product family, and ZDNET is on-site to break it all down.

iPhone Air features an impossibly thin and light design that is more durable than any previous model, with innovative camera experiences and remarkable all‑day battery life.

Major Product Announcements

iPhone 17 Series Apple kicked off the event with the base iPhone 17 ($799), now featuring:

• A 120Hz ProMotion display
• Upgraded front-facing camera with auto-framing
• A19 chip for faster performance

iPhone Air Stealing the spotlight was the ultra-thin, ultra-light iPhone Air ($999), powered by the A19 Pro chip. It features:

• A single camera sensor due to its compact design
• Reinforced durability despite its slim profile

iPhone 17 Pro & Pro Max Starting at $1,099 and $1,199 respectively, these models include:

• Redesigned rear with a larger camera visor
• Enhanced telephoto lens
• Vapor chamber cooling for better thermal management and battery life

Apple unveils iPhone 17 Pro and iPhone 17 Pro Max, the most powerful and advanced Pro models ever.

Apple Watch Lineup

Apple Watch Series 11 ($399)

Apple emphasized its health and safety capabilities, sharing real-life stories. Key upgrades include:

• Thinner, more comfortable design
• 5G connectivity
• Scratch-resistant ceramic casing
• New watch faces

Apple Watch Ultra 3 ($799)

This rugged model now offers:

• A brighter OLED display with thinner bezels
• Satellite connectivity for emergencies
• 5G support
• Up to 42 hours of battery life

Apple Watch SE 3 ($249)

The budget-friendly SE model gets a boost with:

• S10 chip
• Always-on display
• Fast charging (8 hours from a 15-minute charge)
• Compatibility with iOS 26
• AirPods Pro 3 ($249)

The ultimate sports and adventure watch now features Emergency SOS via satellite, the largest display ever in an Apple Watch, 42-hour battery life, and powerful new health insights.

The new AirPods Pro 3 features

• Enhanced acoustic architecture for better sound
• Double the noise cancellation
• Up to 8 hours of battery life with ANC
• Live Translation via Apple Intelligence
• Five ear tip sizes for a custom fit

Should You Upgrade to iPhone 17?

Here’s what you gain by moving up from previous models:

AirPods Pro 3 feature a new design with incredible sound quality, the world’s best in-ear Active Noise Cancellation, exceptional in-ear fit and stability, heart rate sensing during workouts, and extended battery life
.

Color Spotlight: Cosmic Orange

The iPhone 17 Pro in Cosmic Orange is turning heads. It’s a bold departure from Apple’s usual palette—less neon, more copper-toned elegance. If you’re craving something different, this might be the color to beat.

Apple September 2025 event: iPhone 17 Pricing Breakdown

Links

• Apple unveils iPhone 17 Pro and iPhone 17 Pro Max – Apple Newsroom
• Introducing iPhone Air, a powerful new iPhone with a breakthrough design – Apple Newsroom
• Apple debuts iPhone 17 – Apple Newsroom
• Apple debuts Apple Watch Series 11, featuring groundbreaking health insights – Apple Newsroom
• Introducing Apple Watch Ultra 3 – Apple Newsroom
• Apple introduces Apple Watch SE 3 – Apple Newsroom
• Introducing AirPods Pro 3, the ultimate audio experience – Apple Newsroom
• Sell pre-owned Apple device online – iGotOffer
• Everything About Apple’s Products – The complete guide to all Apple consumer electronic products, including technical specifications, identifiers and other valuable information.

iPhone 17 event in 16 minutes [Video]

Video uploaded by The Verge on September 9, 2025.