Apple Shines: Record Profits Despite Stagnant iPhone Sales
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Despite declining iPhone sales, Apple has managed to achieve record profits for the third quarter of 2024. Apple’s latest financial results for the third quarter of 2024 reveal a remarkable performance, with revenue reaching an impressive $85.8 billion. This 5% growth compared to the previous year, however, masks some underlying difficulties, including a decline in iPhone sales and a contraction in revenue in the Chinese market.
Nevertheless, the Cupertino-based company has demonstrated its adaptability by leveraging the diversification of its product and service portfolio, showcasing notable resilience in the face of increasingly fierce competition.
Despite declining iPhone sales, Apple has managed to achieve record profits for the third quarter of 2024.
Although iPhone revenue saw a slight erosion, dropping from $39.67 billion to $39.30 billion year-over-year, Apple managed to offset this decline through the performance of other segments. Tim Cook, the company’s CEO, emphasized that despite intensifying competition, the iPhone remains the most popular smartphone in “urban China.”
However, pressure from competitors like Huawei resulted in a 6.3% decrease in revenue in China, now standing at $14.7 billion.
The true driver of Apple’s growth lies in the diversification of its activities. The services segment, which includes offerings like Apple TV+ and Apple Music, recorded a remarkable 14% increase, reflecting a sustained positive trend.
The recent updates to the iPad received an enthusiastic response from the public, resulting in a spectacular 24% increase in revenue, reaching $7.16 billion. Even though the iPhone remains Apple’s flagship product, the company proves that its diversification strategy is a real success.
Although iPhone revenue saw a slight erosion, dropping from $39.67 billion to $39.30 billion year-over-year, Apple managed to offset this decline through the performance of other segments.
In its quest for sustainable growth, Apple is not only diversifying its offerings but also focusing on technological innovation. During a recent conference call with investors, Tim Cook praised the merits of Apple Intelligence, a suite of generative AI features set to launch this fall with iOS 18.1.
Unveiled with great fanfare at WWDC 2024, Apple is betting on this technology to boost sales of its latest iPhones, with compatibility limited to the most recent models, starting with last year’s iPhone 15 Pro.
The Apple Vision Pro headset also generates considerable excitement within the company, despite dismal sales figures. Tim Cook, however, highlighted the development of over 2,500 applications for the headset, indicating that developers are showing a certain enthusiasm for this new platform.
During a recent conference call with investors, Tim Cook praised the merits of Apple Intelligence, a suite of generative AI features set to launch this fall with iOS 18.1.
Apple also noted with satisfaction that many buyers of the Apple Watch and iPad are newcomers to the Apple ecosystem, suggesting that these market segments still hold interesting growth potential. Despite sales slowdowns and flops (with the Apple Vision Pro at the forefront), the company remains in good health, without a doubt.
Video uploaded by Yahoo Finance on August 1, 2024.
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