Chromebooks outsell Windows devices on the market
According to recent studies, tablets are on the decline and laptops are rising once again in 2015. Among the laptops which sell very well, are Chromebooks. The fact that Chromebook is growing in popularity, doesn’t mean consumers are looking for cheap laptops instead of expensive, but performant computers. The sales grow for both personal and business domains.
After Samsung had launched its first commercial Chromebook, the research groups report that Chromebook sales this summer exceed sales of Windows notebooks, passing the 50 percent market share threshold. According to NPD, a retail research group, Chromebook sales through the U.S. Business to Business (B2B) retailers and resellers increased more than 40 percent during the first half of 2015. This increase kept overall Business to Business PC and tablets sales from falling altogether.
Last year, Google OS-equipped Android and Chrome devices saw a 29 percent increase, but those numbers are due primarily to Chromebook sales. At the same time Apple devices, such as iPads, dropped by more than 10 percent. Windows laptops and desktops declined by 8 percent in 2014.
Today, with overall 43 percent sales increase, Chromebooks are the best player in notebooks market for B2B corporate client. However, Apple MacBook sales have also increased by more than 25%, while Windows laptops grew 3 percent in the first half of 2015 (let’s remind you that they declined by 8 percent last year).
So what can we tell about all these curious numbers? The PC market seems not to be dead, the tablets still survive. Information technologies pros and all kind of businesses are still buying laptops, mostly Chromebooks. But the notebook, this functional and affordable device, remains the device of choice for the purchasers, with sales volumes more than triple that of tablets. Even when tablets are on the decline and laptops are rising. We’ll see soon if Chromebooks will be able to win in every domain.
Chromebook ISUS. Photo by https://www.google.com/chromebook