Magic in Apple’s Devices
Photo Book Designed by Apple in California
On November 15, 2016, Apple released a new hardbound photo book chronicling 20 years of Apple’s design. No less than 450 photographs of past and current Apple products, from 1998’s iMac, to 2015’s Apple Pencil, as well as materials and techniques used by Apple’s design team, illustrate two decades of innovation.
The book is dedicated to the memory of Steve Jobs. Jony Ive, Apple’s chief design officer said at the presentation of this book, that “the idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future…”
So, according to Mr. Ive, “…this archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
Many co-authors cooperate to create the album, including Andrew Zuckerman, the photographer, who shot over 450 images in a deliberately spare style.
In fact, this book is not about the design team, the creative process, or product development. Instead, the book represents and describes how Apple’s design team works, what its values and goals are, why the designers achieve the results in creating objects that appear so simple and coherent, that there could be no rational alternative.
This linen-bound, hardcover volume, is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges. The printing is in eight color separations and low-ghost ink.
The photo book “Designed by Apple in California” was developed over an eight-year period and was published by Apple.
PRICING & AVAILABILITY
“Designed by Apple in California” is available in small (10.20” x 12.75”) at $199 (US) and large (13” x 16.25”) at $299 (US) exclusively from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US. It’s also sold in select Apple Stores. The book is on display in the Apple Stores in which it is sold at.
At the moment of its publication, “Designed by Apple in California” is available at the following Apple retail locations: Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurfürstendamm in Berlin; Apple IFC mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; as well as Apple Sydney.
In the United States, the book is available at Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center both in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue in Chicago; Apple Lincoln Road in Miami; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.
- Apple Encyclopedia: all information about products, electronic devices, operating systems and apps.
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Dedicated to the memory of Steve Jobs, the book illustrates Apple’s creative inspiration and thinking. Credit image: Designed by Apple. Photo by Andrew Zuckerman.