Apple 2025 Keynote: iPhone 17, iPhone Air, AirPods Pro 3, More
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Apple September 2025 Keynote: Apple has just pulled back the curtain on its latest lineup of devices.
Among the headline announcements: the iPhone 17 series starting at $799, the sleek new iPhone Air, Apple Watch Series 11, AirPods Pro 3, and a wave of new wearables.
The keynote — fittingly titled “Awe Dropping” — did not disappoint. Apple showcased a range of upgrades and innovations across its product family, and ZDNET is on-site to break it all down.
iPhone Air features an impossibly thin and light design that is more durable than any previous model, with innovative camera experiences and remarkable all‑day battery life.
iPhone 17 Series Apple kicked off the event with the base iPhone 17 ($799), now featuring:
iPhone Air Stealing the spotlight was the ultra-thin, ultra-light iPhone Air ($999), powered by the A19 Pro chip. It features:
iPhone 17 Pro & Pro Max Starting at $1,099 and $1,199 respectively, these models include:
Apple unveils iPhone 17 Pro and iPhone 17 Pro Max, the most powerful and advanced Pro models ever.
Apple emphasized its health and safety capabilities, sharing real-life stories. Key upgrades include:
This rugged model now offers:
The budget-friendly SE model gets a boost with:
The ultimate sports and adventure watch now features Emergency SOS via satellite, the largest display ever in an Apple Watch, 42-hour battery life, and powerful new health insights.
Here’s what you gain by moving up from previous models:
| From Model | Key Upgrades in iPhone 17 Series |
|---|---|
| iPhone 16 | Auto-framing selfie cam, 120Hz display, better cooling (Pro), sharper telephoto (Pro) |
| iPhone 15 | Camera Control button, slimmer bezels, faster USB-C charging |
| iPhone 14 | Action button, USB-C, aluminum design (Pro) |
| iPhone 13 | Dynamic Island, eSIM, all above features |
AirPods Pro 3 feature a new design with incredible sound quality, the world’s best in-ear Active Noise Cancellation, exceptional in-ear fit and stability, heart rate sensing during workouts, and extended battery life .
The iPhone 17 Pro in Cosmic Orange is turning heads. It’s a bold departure from Apple’s usual palette—less neon, more copper-toned elegance. If you’re craving something different, this might be the color to beat.
| Model | Price |
|---|---|
| Standard | $799 |
| Air / Slim | $999 |
| Pro | $1,099 |
| Pro Max | $1,199 |
Video uploaded by The Verge on September 9, 2025.
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