Media: The importance of the media in our everyday lives is now greater than ever. With the rise of the Internet, the traditional forms of reaching an audience, mostly newspapers, books, radio and television, have been joined by new sources of media and devices.
Today, the world is interconnected and our computers and phones allow us to reach more people than ever before. We can spread information quicker and more efficiently than any other point in our history.
Traditional media doesn’t exist anymore. It has changed drastically in recent years with the introduction of social networks, blogs, citizen journalism and user interest websites.
Managing the media has become even more crucial in our lives today. Imagine that you have developed an innovative service that corresponds to the needs of the market, but you can’t reach your potential clients. You will need to develop an optimal promotion strategy if you even hope to expand your client network. To do that, you will have to put your skills, experiences, as well as your iPhone to good use!
Radio programs, TV, paper magazines and newspapers have been called “credible media” because it is still to place to go if you want to advertise or become well known.
Before connecting your phone and calling your potential client, you should ask yourself a few questions first:
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“We have two ears, and one month so that we can listen twice as much as we speak”. (Epictetus, a Greek philosopher, circa A.D.100)
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