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Project Jacquard

Project Jacquard: ATAP's touch-sensitive fabric is coming to a Levi's jacket
Project Jacquard

Project Jacquard: ATAP’s Touch-Sensitive Fabric Is Coming to a Levi’s Jacket

Project Jacquard is Google’s venture to weave touch controls into textiles. Developed by Ivan Poupyrev, and designed within Google’s Advanced Technology and Projects (ATAP), this gives textile manufacturers the ability to impregnate their cloth with a kind of braided conductive thread similar to the kind used in touch-screen-enabled gloves.

This conductive threads or touch-capacitive sensors can be used in any existing industrial loom. Manufactures just couple it with a Bluetooth controller running on a standard watch battery kept in a dedicated pocket, and any piece of cloth operates like a touch screen. These Jacquard structures combine metallic alloys with natural and synthetic yarns like silk, cotton or polyester. And they are indistinguishable from the traditional yarns that are used to produce fabrics.

Just imagine a pair of jeans where you can tap the fabric and control your smartphone, adjust your home’s smart lights, send messages and more. In brief, your pair of jeans or your jacket turn into a natural, ambient way to interact with your electronic devices without actually having to give them your full attention.

Your clothes though aren’t the only possible applications, as a couch arm rest can wirelessly control your TV, a set of curtains can adjust your smart lighting, a pillow will be able to control the volume on your stereo, and a table cloth can control all the appliances in your smart kitchen. In fact, many everyday objects such as clothes and furniture can be transformed into interactive surfaces.

These electronic components are as discreet as possible, and they are attached to to connectors and tiny circuits, no larger than a small button on a jacket.

Google says Jacquard components are cost-efficient to produce, and the yarns and fabrics can be manufactured with standard equipment used in mills around the world. According to Google, one loom can generate as many different textile designs as there are people on the planet.

The Levi’s® Brand is the first partner Google joined forces with to create and bring interactive Jacquard garments to consumers. Levi’s has built its reputation over the last 150 years by continually designing and creating products that meet a consumer need. The heart and soul of Levi’s® apparel is denim, a sturdy iconic fabric that has been the foundation of the Levi’s® brand since it was first introduced in blue jeans in 1873. Today the Levi’s® innovation team and Google teams joined forces to create a modern version of denim that is interactive and yet authentic, remaining true to the century-old tradition of denim manufacturing.

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Project Jacquard: ATAP's touch-sensitive fabric is coming to a Levi's jacket

Project Jacquard: ATAP’s touch-sensitive fabric is coming to a Levi’s jacket

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