Apple’s “Special Experience” Event Set for March 4: What to Expect
Apple has announced a new event scheduled for March 4, 2026, described as a “Special Apple Experience” rather than a standard launch keynote. The main event will take place in New York, with companion sessions in London and Shanghai. While Apple’s invitation doesn’t reveal specific details, numerous leaks and reports suggest an impressive lineup of new hardware.
What Could Be Announced
The rumor mill, fueled by sources like Bloomberg’s Mark Gurman, points strongly toward several Mac and iPad updates, and possibly a new iPhone model. Here are the five products most likely to make an appearance:
MacBook Pro with M5 Pro and M5 Max chips
Updated MacBook Pro models are expected to headline the event, debuting Apple’s new M5 Pro and M5 Max processors. These chips may share the same foundational architecture, with performance differences determined by how each version is configured (or “binned”), varying the number of CPU and GPU cores.
A new entry-level MacBook could finally arrive — a more budget-friendly model potentially aimed at students.
Affordable MacBook with A18 Pro chip
A new entry-level MacBook could finally arrive — a more budget-friendly model potentially aimed at students. Reportedly, this device would run on Apple’s A18 Pro processor (the same used in iPhones) and come with 8GB of RAM to keep costs low. Pricing whispers suggest a starting point around $699 to $799 USD, making it a more affordable bridge between iPads and Mac laptops.
iPhone 17e
Apple may also unveil the iPhone 17e, a refresh of last year’s 16e. The new version is expected to feature the A19 chip for faster performance, with MagSafe charging possibly making its way to this model for the first time.
iPad Air (8th generation)
A refreshed iPad Air is likely, moving from the M3 chip to the more powerful M4, providing enhanced performance while keeping the slim and lightweight design Apple fans enjoy.
Apple may also unveil the iPhone 17e, a refresh of last year’s 16e.
iPad (12th generation)
The base iPad may also get a notable bump in capability, upgrading from the A16 to the A18 chip. This improvement would enable Apple Intelligence features previously missing from the entry-level tablet lineup.
What Might Not Appear Just Yet
Although there’s chatter about a revamped Studio Display, Mac Studio, or M5 MacBook Air, these updates are more likely to appear later in 2026. Similarly, rumors of a new Apple TV or a major Siri AI overhaul seem premature for this event — though Apple could tease future developments in these areas.
No details on livestreaming have yet been confirmed, as current invitations were sent exclusively to members of the media. Still, anticipation is high to see what the March 4 “Apple Experience” will unveil.
Would you like me to adapt this version for a tech blog (with a more engaging, newsy tone) or for a professional report/newsletter (more formal and analytical)?
Links
- Apple’s doing something on March 4th – The Verge
- Sell your pre-owned Apple device online – iGotOffer
- Everything About Apple’s Products – The complete guide to all Apple consumer electronic products, including technical specifications, identifiers and other valuable information.
Apple March 4 LAUNCH! Everything We’re Getting! [Video]
Video uploaded by AppleTrack on February 17, 2026.
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