Apple iMacApple News & History

Steve Jobs Ideas: White Color iMac

Steve Jobs Ideas: White Color iMac
Steve Jobs Ideas: White Color iMac

Steve Jobs Ideas: White Color iMac

Did you know that Steve Jobs was strongly opposed to the idea of white iMac. Finally he was convinced to use white as Apple’s primary color for its products by Jonathan Ive, Apple’s designer. Since that Ive has won many awards for his designs.

Indeed, in 2001, Apple started making all of its products white. But Steve Jobs was not a fan of the idea and strongly opposed the selection of this color: “Initially, Jobs’s instincts were against white products,” mentions Leander Kahney, a technology writer and author, in his book, “Jony Ive, The Genius Behind Apple’s Greatest Products.” (in fact, Mr. Kahney is the author of four books centered on the subculture surrounding Apple products, as well as the company itself: “The Cult of Mac”, “Cult of iPod”, “Inside Steve’s Brainll” and “Jony Ive – The Genius Behind Apple’s Greatest Products”.

So Jony Ive, Apple’s design leader, was in favor of white products. Since his school days, he’d been building products out of white plastic. He started making Apple’s products white. May it was a reaction to the colorful phase Apple went through earlier with its translucent plastic iMac, when the company shocked everone releasing the first iMac in Bondi Blue. Apple followed up with a bunch of different colored iMacs.

Ivo insisted though that Apple made the first iBook in white plastic and wanted to continue that with the iPod, and here come his comments about the situation: “Right from the very first time, we were thinking about the product, we’d see the iPod as stainless steel and white. It’s just so … brutally simple. It’s not a color. Supposedly neutral – but just an unmistakable, shocking neutral.”

But when Ivo and his team were presenting the design to Jobs he disliked white initially. So, just to make Steve Jobs happy, the creators tried to come up with new colors that were as close to white as possible, but without being white – snow white, cloud white, glacial white, moon gray (this color looked like it was white, but was really gray). Finally, Jobs got tired, said that he liked the moon gray, and approved it for a keyboard (according to Leander Kahney). As a result, moon gray also ended up being used in the cords on iPod ear phones, even though most of us still call the cords white (in fact, Doug Satzger, one of the members of the Apple design group at the epoc, said that “Moon gray and seashell gray were shades developed by us at Apple that were so close to white as to appear almost white but were in fact gray.”

In 2010, Bloomberg Business Week listed him among the “World’s Most Influential Designers” and in 2013, the TIME added him to the annual list of the 100 most influential people in the world.

In 2012 Ive was elevated to Knight Commander of the Order of the British Empire (KBE) for “services to design and enterprise”.

As of 2016, Jonathan Ive is listed as a patent holder on over 750 U.S. design and utility patents and many related patents around the world. Fortune magazine stated in 2010 that Ive’s designs have set the course not just for Apple but for design more broadly.

See also:

  • iGotOffer Encyclopedia: all information about Apple products, electronic devices, operating systems and apps.
  • iGotOffer.com: the best place to sell used iMac online for the top cash. Free quote and free shipping included. BBB A+ rated business.

Steve Jobs Ideas: White Color iMac

Steve Jobs Ideas: White Color iMac

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