Apps: Internet & Networks

Mobile-Friendly Sites

Mobile-Friendly Sites
Mobile-Friendly Sites

Mobile-Friendly Sites

Unfortunately, many mobile sites push full-page ads for apps, so they interfere with mobile browsing and you can’t see the content. When a user taps on a search result on a mobile device, he or she sees a page that hides the content. The site prompts the user to install an app. It’s frustrating for users because they are expecting to see the content on mobile-friendly sites, not the invitation to do something they were not looking for.

From now on, Google has decided to fight back this strategy. It will target interference when user browses the Web on mobile devices. If a mobile website pushes intrusive ads for apps, prompting to install an app and known as interstitials, it will no longer be considered mobile-friendly. On the contrary, Google will use its search algorithm to penalise websites that use interstitials. These Web sites will be excluded thus from mobile-friendly sites. The ranking of sites that fail to meet the standards outlined in Google Mobile-Friendly Test page will be lowered.

Anyway, Google gives app makers and all the web sites that use interstitials within the browser until November 1, 2015 to prepare for the changes. They must adopt much less disruptive app-install banner ads. The new policy doesn’t affect interstitials within apps themselves. Let’s remind you that Google released in July a study into its own use of interstitials to promote Google+. The results showed than interstitials were extremely effective, with 9% of visits to Google’s interstitial page resulting in the Get App button being pressed. The experience showed though that about 70% of visitors decided to abandon the page. They avoided Google’s mobile site. They never continued to the app store.

Finally, let’s remind you that Search Engine Optimization (SEO) in extremely important. It helps to achieve a good ranking in search engines. Now that mobile devices have become part of our life, there are certain mobile-specific SEO practices. If you want to learn more about it, a good place to start is with Google’s own Mobile SEO guidelines, published on Google’s developer site. For example, to indicate that your site is responsive and the webpage adapts and scales depending on the device screen dimensions, you should use the viewport <meta name=”viewport” content=”width=device-width, initial-scale=1.0″>.

­See also:

  • Apple Encyclopedia: all information about company, products, electronic devices, operating systems and apps from iGotOffer experts.
  • Best place to sell used Apple device online. Free shipping. Top cash guaranteed.
Mobile-Friendly Sites

Mobile-Friendly Sites

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Apps: Internet & Networks

More in Apps: Internet & Networks

  • Cloud Number Nine

    Cloud Number Nine The cloud is the agglomeration of particles. In the digital world, the cloud is...

  • Mobile Payment Technologies

    Mobile Payment Technologies (MPT) Smart devices are rapidly becoming the wallet of the future, and mobile payments...

  • Computer That Mistook a Lion for a Library

    Artificial Intelligence: A Computer That Mistook a Lion for a Library Before the second decade of the...

  • FireFox 57

    FireFox 57 Strikes Back with VR and AI Mozilla Firefox is hyping about the triumphant comeback that...

  • IFTTT (If This Then That) Service

    If This Then That – IFTTT Service Tricks You Didn’t Know Web Can Do You caught a...

  • Skype Gone

    Skype Is Gone Skype is gone, guys. Gone and done with. They rolled out the latest upgrade...

  • Schedule PC Shut-Down with Built-In Tools

    How to Schedule the PC Shut-Down with Built-In Tools As we have already mentioned in the previous...

  • Schedule PC Shut-Down

    How to Schedule the PC Shut-Down with Third Party Programs PCs still lack the most needful tool...

  • Yahoo Vanishes Under Oath

    Verizon Closes the Deal with Yahoo. Marissa Mayer Steps Down The USA major wireless carrier and TV...

©2017 All Rights Reserved. is not affiliated with the manufacturers of the items available for trade-in. is trademarks of Best Video Studio LLC, registered in the U.S. All other trademarks, logos and brands are the property of their respective owners.