Apple Store vs. Google Play. What is better?
Apple Store – Google Play: Apple is doubtless a very successful company, known for its outstanding quality control as well as, customer service. The Genius Bar at the Apple store has left many a customer satisfied beyond expectations. Further, the App store is very attractive to software developers, since they can keep up to 70% of their earnings through selling their mobile applications to Apple target audience or iPhone users. Apple has a large percentage of the computer market, with Mac laptops, such as MacBook Air and MacBook Pro being very popular among entire target audiences, such as the student population.
On the one hand, keeping most of the revenue generated, a lot of developers consider writing programs for Apple a great deal. On the other hand, Apple makes most of its revenue by selling hardware, computers and mobile phones, but it surely adds to the bundle experience with all the apps. After all, you may buy an iPhone because you like the phone, but the fact that you can download mobile apps for Blogger, Gmail and Twitter only adds to the overall enjoyment of the device. Indeed, apps allow brands to connect to consumers and target audiences in unprecedented ways.
Moreover, the only real competition Apple faces in the mobile market is the Android. Android also offers a lot of quality, diversified apps. However, the advantage Google Play offers is that apps for Android do not have to be synced in the same way Apple apps have to, at least from one point of view. Thus, Google Play is the counterpart of the Apple Store for the Android market. Consumers can purchase games, apps and other content for their Android devices in the same way they do so at the Apple store for their iPhones and iPads.
Interestingly, Google Play is the new name for the Android Market, also known as the Play Store or previously Play Shop. What is even more interesting, is that the name and icon changed and were replaced automatically on Android phones across the world, simultaneously. Analysts and consumers alike say that the quality of Android apps is worse than Apple apps, but it still shows that Apple has a real rival in the mobile market. Notwithstanding, apparently software developers still often choose to build for iOS first simply because it seems easier. One thing is clear: iOS and Android are the two main players and no one else compares in the app world.
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