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Apple iPhone

Apple’s iPhone XS, XS Max, XR Unveiled

Apple's iPhone Xs, Xs Max, Xr Unveiled
Apple’s iPhone XS, XS Max, XR Unveiled

iPhone XS, XS Max, XR Unveiled on September 12

September 12 Apple Inc. unveiled the next generation of the iPhone X at the fall event in Steve Job Theatre, Apple Park, Cupertino. As the leaks hinted, there are two models – iPhone XS and iPhone XS Max. They are coming in three colors – Space Gray, Silver and Gold.

The new models feature the 5.8-inch and the 6.5-inch Super Retina displays with the HDR content support and – for the first time in history – 512GB of internal storage. They also run the new hexa-core A12 Bionic chip, the pioneer of the 7nm mobile chips line up. The chip is 15% faster, 40% more energy saving and has 50% more effective gaming performance.

Besides, the smartphones feature the enhanced water and dust protection certified as IP68. It allows to submerge the smartphone in water up to 2m deep for several minutes, now the iPhone can survive even salt water, juice and beer baths.

apple event 2018 iphone size - Apple's iPhone XS, XS Max, XR Unveiled

The iPhone XS Max is almost like the iPhone 8 Plus by size but its screen is one inch larger

The iPhone XS Max is almost like the iPhone 8 Plus by size but its screen is one inch larger! Lack of the Home button and the edge-to edge screen design allow to achieve this screen-to body ratio. Both smartphones’ displays support 120Hz frequency that makes image animation look smoother.

Face ID in the iPhone XS works faster. According to the company, this is the most reliable data protection technology in smartphones.

apple event 2018 iphone xs display - Apple's iPhone XS, XS Max, XR Unveiled

iPhone XS Max have 6.5-inch Super Retina OLED Display with 2688×1242 pixels resolution

The company primarily focused on the new Neural Machine chip. It is used for Face ID and other apps machine learning as well as for many other tasks in the device.

apple event 2018 iphone xs specs - Apple's iPhone XS, XS Max, XR Unveiled

iPhone XS and XS Max features and specifications

The battery has been boosted. This fact as well as the 7nm process used in manufacturing the chip are the key reasons why the iPhone XS can work for 30 minutes longer than the iPhone X and the XS Max can last for 1.5 hours longer than the predecessor.

apple event 2018 iphone xs dual sim - Apple's iPhone XS, XS Max, XR Unveiled

For the first time in history the iPhone gets two SIM cards support

For the first time in history the iPhone gets two SIM cards support. The new iPhones are going to feature one physical slot and one embedded SIM or eSIM. Unfortunately, these models will go to mainland China, Hong Kong and Macau.

apple event 2018 iphone camera - Apple's iPhone XS, XS Max, XR Unveiled

Apple is proud of its smartphones cameras

Apple is proud of its smartphones cameras. For example, the pictures of the project FIRSTS published in the Times magazine were shot by iPhone. The new smartphones feature the upgraded dual cam system. The second camera lenses now have the optic image stabilization, the pixels are bigger but the resolution remains the same 12 megapixels. The video sensor is now twice as fast and the four built-in mics can record stereo sound. The portrait depth is now adjustable. Previously, the dual camera featured only two options: a normal picture and a bokeh one (with a blurred background). Now the blur can be adjusted in Settings with a slider.

The iPhone XS and the iPhone XS Max will come in Silver, Space Gray and new Gold color with 64GB, 256GB and 512 GB of storage. The prices will start from $999 and $1099 respectively. The new models are available for pre-order since September, 14 and the shipping starts on September 21. As for the stores, the iPhone XS and the iPhone XS Max are likely to hit the market around the mid-October. Obviously, the demand for the smartphones is going to be greater than last year.

apple event 2018 iphone another - Apple's iPhone XS, XS Max, XR Unveiled

And one more smartphone

And one more smartphone — iPhone XR. Are there any differences? Aluminum replaces steel, while the LCD display replaces the OLED one.

Apple introduced Phone XR

During the event in Cupertino Apple Inc. introduced the entry-level iPhone XR along with the iPhone XS and the iPhone XS Max.

apple event 2018 iphone xr - Apple's iPhone XS, XS Max, XR Unveiled

The iPhone XR features the 6.1-inch LCD display with the resolution of 1792 х 828, pixel density of 326 ppi and frequency of 120Hz

The iPhone XR features the 6.1-inch LCD display with the resolution of 1792 х 828, pixel density of 326 ppi and frequency of 120Hz. Unlike the iPhone XS and iPhone XS Max, this model has a single main camera.

The iPhone XR runs the same Apple A12 Bionic chip the top models boast. Its closest rival Kirin 980 by Huawei is arriving only in October. And as we know the phones by this Chinese maker are frowned upon in the U.S. now. Apple didn’t cut down the chip functionality for the entry-level model. All the specifications are the same: hexa-core CPU plus quad-core GPU and Neural Machine. The chip is 15% faster, 40% more energy saving and has 50% more effective gaming performance.

The iPhone XR shares the 12-megapixel camera with larger pixels as well, but features no dual lense. Yet, the camera can blur the background with just the single module.

The iPhone XR also sports the glass back panel, so it can support the Qi standard wireless charging.

apple event 2018 iphone xr specs - Apple's iPhone XS, XS Max, XR Unveiled

The water and dust protection is IP67, slightly lower than that of the flagships

The water and dust protection is IP67, slightly lower than that of the flagships.

The entry-level iPhone XR also supports the gigabit LTE and two SIM cards, one of them being eSIM. This iteration is manufactured for the Chinese market only.

apple event 2018 iphone xr features - Apple's iPhone XS, XS Max, XR Unveiled

The iPhone XR price starts from $749

The iPhone XR price starts from $749. The smartphone is available since September, 21.

Apple pulled the plug on iPhone X

After unveiling the iPhone XS, iPhone XS Max and iPhone XR Apple Inc. officially discontinued the cheapest smartphones iPhone SE и iPhone 6S and the last year flagship iPhone X.

apple event 2018 iphone all - Apple's iPhone XS, XS Max, XR Unveiled

iPhone evolution

iPhone SE was not only the cheapest and the most popular smartphone, but also the last Apple iPhone that features the 4-inch display. Now the most compact Apple iPhones are iPhone 7 и iPhone 8 featuring the 4.7-inch display.

The iPhones line-up now officially lists:

  • iPhone 7 for $449
  • iPhone 7 Plus for $569
  • iPhone 8 for $599
  • iPhone 8 Plus for $699
  • iPhone XR for $749
  • iPhone XS for $999
  • iPhone XS Max for $1099

Those who don’t need top performance, a new chip and an upgraded camera wouldn’t choose the iPhone XS but would prefer the last year’s iPhone X instead. Apple took the lead here and quickly pulled the plug on their once precious flagship. Thus they hope to boost the baby new iPhone XR sales.

The company ditched the 3.5 adapter as well.

apple event 2018 iphone accessories - Apple's iPhone XS, XS Max, XR Unveiled

iPhone accessories

Obviously, Apple decided that the transition is over and stopped shipping the adapter with the iPhone XS. The EarPods with the Lightning socket, the

Lightning/USB cord and the USB power adapter are the only accessories that come from the box. The 3.5 adapter is still available though for an extra cost.

Although the year 2018 is ending soon, Apple sticks to the 5Wt power adapters for its big screen smartphones.

Apple increased the official repair prices as well. The iPhone XS can be fixed for the same price as the iPhone X while the iPhone XS Max will cost a fortune to repair. The faulty or broken display replacement costs $329 while the back panel can be replaced for $599. It makes half the price for the new iPhone XS Max.

Apple Watch Series 4 are unveiled

Apple unveiled Series 4 — the new Apple Watch smart watch model. The smart watch highlights are the 35% larger display, the new health care features and the improved performance.

apple event 2018 apple watch - Apple's iPhone XS, XS Max, XR Unveiled

Apple unveiled Series 4 — the new Apple Watch smart watch model

The a Series 4 doubled the performance due to the new S4 chip that is twice faster than its predecessor. The Apple Watch feature new accelerometer and gyroscope that are 8 times faster than those in the Series 3. They help the Apple Watch to detect a fall or a slip in real time. If the user falls, the smart watch suggests to call the emergency services.

The watch back panel is made of ceramics now. The Digital Crown has been also redesigned and now features haptic feedback to make the feel more realistic.

The loudspeaker is 50% louder.

apple event 2018 apple watch heart - Apple's iPhone XS, XS Max, XR Unveiled

The key innovation in the Series 4 is the electrocardiograph functionality

The key innovation in the Series 4 is the electrocardiograph functionality. The user can do the electrocardiogram test with the smartwatch on the wrist. The Apple Watch Series 4 now features an upgraded electrical heart sensor for that. By placing your finger on the Digital Crown, you can get the ECG results in 30 seconds. The results are displayed in the app that should be installed on the tethered iOS device.

The smartwatch can also monitor the heart rhythm in the background and send notifications if it’s too fast or too slow. During the event Apple claims that their product is approved by FDA and American cardiologists.

apple event 2018 apple watch screen - Apple's iPhone XS, XS Max, XR Unveiled

The Apple Watch Series 4 brings along a 30 percent larger display and therefore comes in two sizes — 40mm and 44mm

The Apple Watch Series 4 brings along a 30 percent larger display and therefore comes in two sizes — 40mm and 44mm. The redesigned modular watch face contains more detailed and graphic information. The user can see stocks and heart rate, track scores, boarding information, and more.

The Series 4 comes in three aluminum finishes — silver, gold, and space gray and in gold stainless steel with a Milanese band. There are also the silver and space black stainless steel options. The new bands are compatible with any of the previous models.

apple event 2018 apple watch 4 presentation - Apple's iPhone XS, XS Max, XR Unveiled

The Apple Watch Series 4 are available for pre-order since September, 14

The Apple Watch Series 4 are available for pre-order since September, 14 and will hit the stores since September, 21. The price soars around $499 while the price for the previous generations of smart watches by Apple dropped to $279.

Links

Introducing iPhone XS, iPhone XS Max, and iPhone XR — Apple [Video]

Video published by Apple on September 12, 2018

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