History of Apple: 1993-1994 – Most Significant Events
16.11.2023
But by the mid nineties Apple were overpriced, and the majority of its products consisted of rehashes of the 1984 Macintosh with different improvements. Many competing products beat the Macintosh in performance, and their prices were much better. The company lost money in 1994, and 1995, 1996, 1997 followed suit . Even more, in the first quarter of 1997 Apple stock hit a 12-year low of $4 and the company reported a $708 million loss, and Microsoft (!) invested $150 million to save its competitor from disaster. (more…)