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Apple Special Event – Keynote – September 12, 2017

Apple Event - September 12, 2017
Apple Special Event – Keynote – September 12, 2017

Apple Special Event – Keynote – September 12, 2017

September 12, 2017: The first-ever event at the Steve Jobs Theater

On this day in September, Apple announced three new phones: the high-end iPhone X, the iPhone 8 and the iPhone 8 Plus. Apple also presented its Apple Watch Series 3 and the Apple TV 4K. Missed something from the event? We at iGotOffer.com (the best place to trade in your old electronics for top cash) have got the details below, all the details and our full coverage of the event tweet by tweet, word by word.

September 12, 2017 at 2:53 pm ET: The iPhone X prices will begin at $999 for the 64 GB model.  Want to switch to a new model? Save money by selling your old iPhone online for top price with iGotOffer.

apple event september 12 2017 iphone price - Apple Special Event - Keynote - September 12, 2017

Biggest shocker is that it isn’t shipping until November 3, 2017.

September 12, 2017 at 2:46 pm ET: Apple  introduces its wireless charging mat.

apple event september 12 2017 airpower - Apple Special Event - Keynote - September 12, 2017

Apple Event September 12, 2017 – AirPower.

September 12, 2017 at 2:44 pm ET: iPhone X will have 2 more hours of battery life, compared to the iPhone 7.

apple event september 12 2017 iphonex specs - Apple Special Event - Keynote - September 12, 2017

iPhone X Specifications.

September 12, 2017 at 2:42 pm ET: The iPhone X camera seems to be same as iPhone 8, except for addition of optical stabilization on 2x camera, like the Galaxy Note 8.

apple event september 12 2017 iphone camera - Apple Special Event - Keynote - September 12, 2017

One of the reasons to get the iPhone X is its selfie camera.

September 12, 2017 at 2:33 pm ET: Phone X’s Animoji for iMessage – pick one of 12 emojis and map your facial expressions to it.

apple event september 12 2017 iphone emoji - Apple Special Event - Keynote - September 12, 2017

The animated emoji is cool.

September 12, 2017 at 2:30 pm ET: FaceID: One in a million, but a lower chance if you have an “evil twin”. The FaceID system requires your attention to unlock, you can’t have your eyes closed or be looking away. Phil Schiller says FaceID won’t work with a photo or a mask. As you would expect, all the processing is done on the phone on a secure chip. No data is sent to Apple.

apple event september 12 2017 iphone face - Apple Special Event - Keynote - September 12, 2017

In the dark the device sends out a little flashlight to light up your face, along with IR “dots.” Apple says they’ve trained FaceID to not be fooled by masks. No person can unlock the iPhone X with their face.

September 12, 2017 at 2:26 pm ET: iPhone X has no Home button. Just open the phone or go “home” by swiping up. You can also press a side button for Siri – side button for Siri.

apple event september 12 2017 iphone touch id - Apple Special Event - Keynote - September 12, 2017

The Touch ID fingerprint reader had a 1 in 50,000 chance of being spoofed, Schiller said.

iPhone X – Introducing iPhone X – Apple [Video]

September 12, 2017 at 2:21 pm ET: The iPhone X (or iPhone 10). It is all glass on the front. And yes, you say it “iPhone Ten”. The so-called super retina screen is 5.8 inches, and uses OLED tech. The iPhone X has 2436 x 1125 resolution, 458 ppi screen. It’s the highest ever pixel density in an iPhone.

apple event september 12 2017 iphone oled - Apple Special Event - Keynote - September 12, 2017

With the iPhone X, pronounced “Ten”, you swipe up from the bottom to get to the home screen. If you stop in the middle of the screen you can get to app switcher.

September 12, 2017 at 2:17 pm ET: The iPhone 8 price starts at $699, the iPhone 8 Plus at $799.

apple event september 12 2017 iphone8 one more thing - Apple Special Event - Keynote - September 12, 2017

Both iPhone 8 and iPhone 8 Plus will be marketed in 64 and 256 GB.

September 12, 2017 at 2:15 pm ET: The iPhone has wireless charging, using the Qi standard. That’s why the back of the iPhone 8 is glass. Wireless charging is something many Android phones have offered for years.

apple event september 12 2017 iphone wireless charge - Apple Special Event - Keynote - September 12, 2017

Breaking News: the new iPhone 8 does not have a headphone port.

September 12, 2017 at 2:11 pm ET: Apple’ Augmented reality – the company showed apps where data can be superimposed over the night sky, and even baseball players standing on a field. Some special tuning of the lenses, sensors and processors to make it more smooth, they say. New cameras are calibrated for AR and new gyroscopes and sensors.

apple event september 12 2017 iphone8 augmented reality - Apple Special Event - Keynote - September 12, 2017

iPhone 8 with Augmented Reality.

September 12, 2017 at 2:06 pm ET: New photo feature installed on the 8 Plus: Portrait Lighting adds more light to your subject’s face.

apple event september 12 2017 iphone8 portrait lighting - Apple Special Event - Keynote - September 12, 2017

Example of “portrait lighting” on the iPhone 8 Plus. Uses machine learning to ID and brighten key parts of the face. iPhone 8 camera has a new sensor that captures a lot more light, says Schiller. Can’t wait to put this to the test.

September 12, 2017 at 2:01 pm ET: iPhone 8 highlights: new glass design, faster graphics and processor, new stereo speakers, a home button, fingerprint sensor. iPhone 8 has a very fast new processor, 25% than the last generation.

apple event september 12 2017 iphone8 - Apple Special Event - Keynote - September 12, 2017

Phil Schiller presents the iPhone 8. Still only a single camera on the iPhone 8. iPhone 8 Plus has the dual system.

September 12, 2017 at 1:59 pm ET: Apple Announces iPhone 8. Glass front and back – silver, space gray and gold – the bump up from iPhone 7

apple event september 12 2017 iphone8 colors - Apple Special Event - Keynote - September 12, 2017

iPhone 8 has glass front and back. That helps it collect more fingerprints.

September 12, 2017 at 1:51 pm ET: Apple TV will have a tab dedicated to sports, and will show what live sports are happening. Apple TV price is $179 and $199, one of the priciest streaming boxes on the market. Remember you can always get rid of your old Apple TV and get top dollar: Sell My Old Apple TV online now!

apple event september 12 2017 apple tv - Apple Special Event - Keynote - September 12, 2017

The Apple TV platform has much more potential than rivals like Roku.

September 12, 2017 at 1:45 pm ET: Eddy Cue, Apple senior vice-president, is on stage to show the difference 4K and HDR make to a picture. So new Apple TV Handles 4K.

apple event september 12 2017 apple tv price - Apple Special Event - Keynote - September 12, 2017

Apple TV Prices

September 12, 2017 at 1:43 pm ET: Onwards to the Apple TV, an Apple product that has some growing up to do.

apple event september 12 2017 apple tv 4k hdr - Apple Special Event - Keynote - September 12, 2017

The new Apple TV has both 4K and HDR, a technology that makes the images not just more detailed but more lifelike.

September 12, 2017 at 1:36 pm ET: Apple squeezed a cellular connection into the device. Apple managed to squeeze a cellular antenna in the watch. Apple pitched this as a standalone device for making phone calls.

apple event september 12 2017 apple watch 3 - Apple Special Event - Keynote - September 12, 2017

The new Apple Watch Series 3. The price will start from $329.

September 12, 2017 at 1:32 pm ET: The  Apple Watch might look the same, but it has a new processor which makes Siri faster. It also has a W2 wireless chip and an altimeter.The new Apple Watch is also 50% more power efficient. Apple also says Series 3 is same size as Series 2. And if you are tired of your old Apple Watch, sell it online today: Sell my used Apple Watch for the best price!

apple event september 12 2017 apple watch 3 features - Apple Special Event - Keynote - September 12, 2017

Apple highlights all the reasons cellular makes sense in an Apple Watch. Streaming music on a run, making a call without a phone, get messages, and more.

September 12, 2017 at 1:31 pm ET: Apple Watch Series 3 gets cellular connection built in.

apple event september 12 2017 apple watch 3 cellular - Apple Special Event - Keynote - September 12, 2017

Apple Watch Series 3 – now with cellular

September 12, 2017 at 1:26 pm ET: Jeff Williams, Apple’s operating chief, talks about the Watch, mostly about health goals. Apple Watch gets smarter about heart rate with WatchOS 4.

September 12, 2017 at 1:21 pm ET. Our tweet comes here: Apple Watch-3 – Last year, the focus was fitness, today Apple’s given examples of how to tell time, reminders, communication, health, etc.

September 12, 2017 at 1:19 pm ET: The presentation starts with Apple Watch. Tim Cook says: Apple Watch is the number one watch in the world. Hum… what does he mean by this? (Oh, yeas, they have an answer for this: Apple touts its Watch as No. 1 brand worldwide by sales, passing Rolex. Last year, it was No. 2.)

apple event september 12 2017 apple watch 3 video - Apple Special Event - Keynote - September 12, 2017

Apple’s showing a promotional video for Apple Watch 3. A quote: This is the first time I have worn a watch since my bar mitzvah.

Apple Watch Series 3 — Surf — Apple [Video]

September 12, 2017 at 1:13 pm ET: Angela Ahrendts, Apple’s senior vice president, says Apple no longer has “stores.” they are “town squares” from now on.

 apple event september 12 2017 angela ahrendts - Apple Special Event - Keynote - September 12, 2017

Angela Ahrendts talks about updating Apple’s Stores

September 12, 2017, 1:09 pm ET: It seems, Apple’s first new product is its new campus the Steve Jobs Theater. Tim Cook says Apple Park is powered by 100% renewable energy. It has 9,000 trees. Its trails and paths are converted from asphalt.

apple event september 12 2017 apple park - Apple Special Event - Keynote - September 12, 2017

Apple Park: powered by 100% renewable energy

September 12, 2017 at 1:05 pm ET: A short piece of audio with Steve Job’s words and Tim Cook opens the event: It’s an honor of a lifetime to welcome people to the Steve Jobs Theater.

apple event september 12 2017 steve jobs theater - Apple Special Event - Keynote - September 12, 2017

Apple Special Event. September 12, 2017. The first-ever event at the Steve Jobs Theater.

LINKS

  • Apple.com – Official Apple website.
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  • Tired of your Apple Watch? – Trade your used Apple Watch Series 3 online for the best price.
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