The photo book named “Designed by Apple in California” is dedicated to the memory of Steve Jobs. Published by Apple, it chronicles twenty years of design at the corporation..
“Designed by Apple in California”
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works” (Steve Jobs)
The book was announced on November 15, 2016. Apple’s design story is expressed in the photo book through 450 photographs of past and current Apple products.
In “Designed by Apple in California” you can find products from 1998’s iMac, to 2015’s Apple Pencil, as well as many other Apple’ design solutions used by Apple’s design team over two decades of innovation.
At the presentation of the book, Jony Ive, Apple’s chief design officer, said that “the idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future… This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s images illustrate Apple’s design process, as well as its finished products created, designed, and developed as a result of close collaboration between many different groups.
In this photo book’s foreword, Jony Ive also explains: “While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say. We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.”
Available in two sizes, the photo book “Designed by Apple in California” is printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period.
Pricing & Availability
“Designed by Apple in California” is available in a small size (10.20” x 12.75”) at $199 (US), and a large size (13” x 16.25”) at $299 (US) exclusively from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores.
The book is on display at the Apple Stores where it is sold.
As of November 2016, “Designed by Apple in California” is available in the United States at the following stores: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue in Chicago; Apple Lincoln Road in Miami; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.
Throughout the world, the book is available at the following Apple retail locations: Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurfürstendamm in Berlin; Apple IFC mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; and Apple Sydney.
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Credit photo: Apple.com
Credit photo: Apple.com