History of Apple: 2009 – The Most Significant Events

In 2009, iPhone, iPod and Mac had their moments. Indeed, every desktop and laptop in Apple’s product line underwent an update. The Mac mini saw its first update in a year-and-a-half in March, and in October, Apple updated the Mac mini again, this time adding faster processors and doubling memory capacity. Laptops remained a crucial part of Apple’s success, with the MacBook, MacBook Pro, and MacBook Air offerings all seeing changes. And for the 2009 fiscal year, Apple’s revenue rose 12 percent while its income increased 18 percent over 2008. Apple’s most significant hardware release in 2009 may have been one of its last—the iMac overhaul that included the 27-inch, Core i5-equipped model. Powered by a quad-core processor running at 2.66GHz, this all-in-one desktop tops the performance of a Mac Pro.

History of the Apple Computer 2009

January 5, 2009: Apple’s Board of Directors issues a statement in which they express their full, complete and unwavering support to Steve Jobs during his recuperation. The statement says: “It is widely recognized both inside and outside of Apple that Steve Jobs is one of the most talented and effective CEOs in the world. As we have said before, if there ever comes a day when Steve wants to retire or for other reasons cannot continue to fulfill his duties as Apple’s CEO, you will know it. Apple is very lucky to have Steve as its leader and CEO”. Thus Apple puts an end to the persistent gossips about Steve Jobs’ retirement.

January 6, 2009: Apple today unveils the new 17-inch MacBook Pro featuring a durable and beautiful precision aluminum unibody enclosure, and a revolutionary new built-in battery that delivers up to eight hours of use and up to 1,000 recharges for more than three times the lifespan of conventional notebook batteries. The new 17-inch MacBook Pro has a high resolution LED-backlit display and the same large glass Multi-Touch trackpad introduced with the new MacBook family in October. In addition, the new 17-inch MacBook Pro includes NVIDIA graphics and the latest generation Intel Core 2 Duo mobile processors. As part of the industry’s greenest notebook family, the new 17-inch MacBook Pro is made of highly recyclable materials without many of the harmful toxins found in other computers.

January 6, 2009: Apple introduces iLife’09, which features major upgrades to iPhoto, iMovie and GarageBand, and includes iDVD and an updated version of iWeb. iPhoto’09 builds on the ability to automatically organize photos into Events by adding Faces and Places as breakthrough new ways to easily organize and manage your photos. iMovie’09 expands on the revolutionary super fast movie creation introduced in iMovie’08 by adding the depth users want through powerful easy-to-use new features such as the incredible new Precision Editor, video stabilization, advanced drag and drop, and animated travel maps. GarageBand’09 introduces a whole new way to help you learn to play piano and guitar with 18 basic lessons and optional lessons from top artists such as Sara Bareilles, John Fogerty, Norah Jones and Sting. iLife’09 is included with every new Mac purchase and available as a $79 upgrade for existing users.

January 6, 2009: Apple introduces iWork’09, the latest version of Apple’s popular office productivity suite, which adds new features. Keynote’09 introduces advanced object transitions, which automatically animate objects with a choice of effects and Magic Move, an innovative way to create sophisticated animations. Pages’09 features a new Full Screen view that helps you focus on your writing and an outline mode to organize your thoughts. Numbers’09 introduces a quick way to group and summarize data and a dramatically simplified way to create complex formulas. Apple also announced iWork.com public beta, a new service Apple is developing to share iWork’09 documents online.

January 27, 2009: At Macworld conference in San Francisco, California, Apple CEO Steve Jobs unveils the iPad tablet computer. It features 9.7-inch touchscreen, 0.5 thick unit. Price starts at US$499 with 16 GB RAM.

February 24, 2009: Apple announces the public beta of Safari 4, the web browser for Mac and Windows PCs. The Nitro engine in Safari 4 runs JavaScript 4.2 times faster than Safari 3. New features include Top Sites for a visual preview of frequently visited pages; Full History Search, to search through titles, web addresses and the complete text of recently viewed pages; Cover Flow, to easily flip through web history or bookmarks; and Tabs on Top, to make tabbed browsing easier and more intuitive.

March 3, 2009: Apple introduces the new Mac Pro using Intel “Nehalem” Xeon processors and a next-generation system architecture to deliver up to twice the performance of the previous generation system. The new Mac Pro starts at $2,499 and features the latest graphics technology and an updated interior that makes expansion even easier than before. The new Mac Pro includes Intel Xeon processors running at speeds up to 2.93 GHz, each with an integrated memory controller with three channels of 1066 MHz DDR3 ECC memory that delivers up to 2.4 times the memory bandwidth while cutting memory latency up to 40 percent. Every Mac Pro comes standard with the NVIDIA GeForce GT 120 with 512MB of GDDR3 memory, a high-performance graphics card with nearly three times greater performance when compared to the previous generation system. An optional ATI Radeon HD 4870 is available for even more performance. With both a Mini DisplayPort and DVI port, the new Mac Pro provides out-of-the-box support for the 24-inch Apple LED Cinema Display, the 30-inch Apple Cinema HD Display, or other DVI based displays.

March 3, 2009: Apple today announced updates to its iMac and Mac mini desktop lines, including a 24-inch iMac that is priced more affordably than ever before and a Mac mini with powerful new integrated graphics. For the same $1,499 price as the previous generation 20-inch iMac, the new 24-inch iMac delivers a 30 percent larger display, twice the memory and twice the storage. Delivering up to five times better graphics performance, the updated Mac mini now features the same groundbreaking NVIDIA GeForce 9400M integrated graphics introduced with the aluminum unibody MacBook family. All iMac and Mac mini systems come with Mac OS X Leopard, the world’s most advanced operating system, and iLife’09, Apple’s unparalleled suite of consumer applications for managing and organizing photos, making movies and creating and learning to play music. Prices for the new models of its iMac are established as follows: 24-inch iMac – US$1199-2199, Mac mini 6.5×6.5×2 inches – US$599+, and Mac Pro desktop – US$2499.

March 11, 2009: Apple introduces the iPod shuffle, the world’s smallest music player at nearly half of the size of the previous model, and the first music player that talks to you. TheVoiceOver feature enables iPod shuffle to speak your song titles, artists and playlist names. The third generation iPod shuffle is significantly smaller than a AA battery and holds up to 1,000 songs. With the press of a button, you can play, pause, adjust volume, switch playlists and hear the name of the song and artist. iPod shuffle features a new aluminum design with a built-in stainless steel clip.

March 17, 2009: Apple previews its iPhone OS 3.0 software and announced the immediate availability of a beta software release to registered developers. The iPhone OS 3.0 beta release includes an updated Software Development Kit (SDK) with over 1,000 new Application Programming Interfaces (APIs) including In-App Purchases; Peer-to-Peer connections; an app interface for accessories; access to the iPod music library; a new Maps API and Push Notifications. Apple also announces over 100 new features that will be available to iPhone and iPod touch users this summer including cut, copy and paste; MMS; landscape view for Mail, Text and Notes; stereo Bluetooth; syncing Notes to the Mac and PC; shake to shuffle; parental controls for TV shows, movies and apps from the App Store; and automatic login at Wi-Fi hot spots. The iPhone OS 3.0 beta release will also include a new Voice Memo app and expanded search capability for all key iPhone apps, as well as Spotlight search across the iPhone or iPod touch.

April 7, 2009: Apple announces an updated Xserve that delivers up to twice the performance of the previous system. Using Intel “Nehalem” Xeon processors and a next generation system architecture, the 1U rack-optimized Xserve delivers up to an 89 percent improvement in performance per watt. Xserve is available with up to two 2.93 GHz Intel Xeon processors and industry-leading storage options that include a low-power solid state drive (SSD) and up to 3TB of internal storage. Starting at $2,999, Xserve includes an unlimited client license for Mac OS® X Server version 10.5 Leopard.

June 8, 2009: Apple unveils a Developer Preview of Mac OS X Server Snow Leopard, the next major release of the world’s easiest to use server operating system. Snow Leopard Server is a full 64-bit UNIX server operating system based on open standards that is up to twice as fast as its predecessor.* Snow Leopard Server includes new features such as Podcast Producer 2, for automating the creation and publishing of podcasts, and Mobile Access Server with secure access to firewall-protected network services for iPhone and Mac.

June 8, 2009: Apple unveils Mac OS X Snow Leopard, an even more powerful and refined version of the world’s most advanced operating system and the foundation for future Mac innovation. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies, out of the box support for Microsoft Exchange and new accessibility features. Snow Leopard will ship as an upgrade for Mac OS X Leopard users in September 2009 for $29.

June 22, 2009: Apple announces that it has sold over one million iPhone 3GS models through Sunday, June 21, the third day after its launch. In addition, six million customers have downloaded the new iPhone 3.0 software in the first five days since its release. With over 50,000 applications available from Apple’s revolutionary App Store, iPhone momentum is stronger than ever.

July 14, 2009: Apple announces that customers have downloaded more than 1.5 billion applications in just one year from its revolutionary App Store, the largest applications store in the world. The App Store is also growing at an incredible pace with more than 65,000 apps and more than 100,000 developers in the iPhone™ Developer Program.

July 23, 2009: Apple unveils the next version of Logic Studio with major upgrades to Logic Pro and MainStage and more than 200 new features that simplify complex tasks. Logic Pro 9 features new Amp Designer and Pedalboard plug-ins that provide realistic virtual guitar amps and stompbox effects to create amazing custom guitar rigs. A new set of Flex Time tools allow Logic users to manipulate the timing and tempo of audio quickly and easily. MainStage 2, Apple’s live performance application, includes the new Playback and Loopback plug-ins to provide backing tracks and creative, real-time loop recording for performing on stage. Logic Studio also includes the new Soundtrack Pro 3, with new multitrack audio tools for video production, and Compressor 3.5 for encoding in a variety of formats. The new Logic Studio is destined to professional musicians, live performers and GarageBand enthusiasts who want to take their music to the next level

July 23, 2009: Apple announces a significant update to Final Cut Studio with more than 100 new features and new versions of Final Cut Pro, Motion, Soundtrack Pro, Color and Compressor. Final Cut Studio features Final Cut Pro 7 which expands Apple’s ProRes codec family to support virtually any workflow and includes Easy Export for one step output to a variety of formats and iChat Theater support for real-time collaboration. Motion 4 includes enhanced tools such as 3D shadows, reflections and depth of field for stunning motion graphics and visual effects, and Soundtrack Pro 3 features new multitrack audio tools to streamline audio post production. Color 1.5 includes better Final Cut Pro integration and support for full color resolution, and Compressor 3.5 adds new features that make it easy to set up and customize your export options. At $999, the new Final Cut Studio is $300 less than the previous release and is also available as an upgrade for just $299.

August 3, 2009: Apple announces that Dr. Eric Schmidt, chief executive officer of Google, is resigning from Apple’s Board of Directors, a position he has held since August 2006. “Eric has been an excellent Board member for Apple, investing his valuable time, talent, passion and wisdom to help make Apple successful,” said Steve Jobs, Apple’s CEO. “Unfortunately, as Google enters more of Apple’s core businesses, with Android and now Chrome OS, Eric’s effectiveness as an Apple Board member will be significantly diminished, since he will have to recuse himself from even larger portions of our meetings due to potential conflicts of interest. Therefore, we have mutually decided that now is the right time for Eric to resign his position on Apple’s Board.”

September 2009: Market share of US personal computer market shows that Apple has now 9.4 percent of the market.

September 9, 2009: Apple announces the new iPod touch lineup starting at the breakthrough price of just $199, giving users a great iPod, a great pocket computer, a great game player and access to Apple’s revolutionary App Store with over 75,000 applications. iPod touch features Apple’s revolutionary Multi-Touch user interface, a 3.5-inch widescreen glass display, Wi-Fi, Bluetooth, and a built-in accelerometer and speaker. The 8GB iPod touch is now available for just $199, along with new models which deliver twice the capacity for the same price, with the iPod touch 32GB model for $299 and 64GB model for $399.

September 9, 2009: Apple introduces the new iPod nano, adding a video camera, mic and speaker to the world’s most popular music player. Music lovers can now shoot video wherever they are, view it on their iPod nano and use their computers to easily transfer their videos to YouTube. The new iPod nano features an ultra-thin and sleek design with a larger 2.2-inch color display and gorgeous polished aluminum and glass enclosure. iPod nano also features a built-in FM radio with live pause and iTunes Tagging, as well as a built-in pedometer. The new iPod nano is available today in an 8GB model for $149 and a 16GB model for $179, and comes in nine brilliant colors including silver, black, purple, blue, green, orange, yellow, (product) red and pink. iPod nano features a 2.2-inch display for easier navigating, enjoying album art, or shooting and viewing video clips. iPod nano is ultra-portable so users can shoot video wherever they are, in either portrait or landscape. iPod nano customers can share videos instantly with friends using its display and speaker, or sync with a Mac or PC and share them on YouTube, MobileMe, Facebook or via email. iPod nano can even shoot videos with fun real-time effects such as Thermal, Film Grain, Kaleido and X-Ray.

September 14, 2009: Apple ceases selling the 40 GB HDD of Apple TV 1st generation.

October 20, 2009: Apple updates its popular MacBook with a new, durable polycarbonate unibody design featuring a brilliant LED-backlit display, a glass Multi-Touch trackpad and Apple’s innovative built-in battery for up to seven hours of battery life. Inheriting technology and design features from the MacBook Pro line, the new MacBook is an ideal consumer notebook for students and new Mac users, and is available for $999. “The new MacBook includes many of the great features found on the innovative MacBook Pro, such as an LED-backlit display, glass Multi-Touch trackpad and built-in long-life battery,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With the only lineup of notebooks all featuring unibody enclosures, LED-backlit displays and long-life battery technology, there’s never been a better time to switch to a Mac.” The new MacBook features a unibody, polycarbonate enclosure that makes it lighter and more durable. The new design includes a unique non-skid bottom surface and at just 4.7 pounds, the sleek MacBook slides easily into a backpack or briefcase. MacBook comes standard with a bright, LED-backlit display with the same wide-angle viewing technology used in the MacBook Pro line. The new MacBook has a 2.26 GHz Intel Core 2 Duo processor, 2GB RAM, a 250GB hard drive, and powerful NVIDIA GeForce 9400M integrated graphics. Prices of the new line of redesigned iMac start at US$1199, MacBook 4.7 pounds starts at US$999, and Mac Mini computer starts at US$599

October 20, 2009: Apple introduces the new wireless Magic Mouse, the first mouse to use Apple’s revolutionary Multi-Touch technology. Pioneered on iPhone, iPod touch and Mac notebook trackpads, Multi-Touch allows customers to navigate using intuitive finger gestures. Instead of mechanical buttons, scroll wheels or scroll balls, the entire top of the Magic Mouse is a seamless Multi-Touch surface. This touch-based mice (no buttons, balls, or wheels) and edge-to-edge glass Magic Mouse comes standard with the new iMac and will be available as a Mac accessory at $69.

October 20, 2009: Apple unveils an all new iMac line featuring brilliant LED-backlit 21.5 and 27-inch widescreen displays in a new edge-to-edge glass design and seamless all aluminum enclosure. The new iMac line, starting at $1,199, is the fastest ever with Intel Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7 quad-core processors for up to twice the performance. Every new iMac ships with a wireless keyboard and the all new wireless Magic Mouse, the world’s first mouse with Multi-Touch technology pioneered by Apple on the iPhone, iPod touch and Mac notebook trackpad. “The iMac is widely praised as the best desktop computer in the world and today we are making it even better,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With brilliant LED displays and the revolutionary Magic Mouse, the new iMac delivers an amazing desktop experience that we think customers will love.”

October 29, 2009: Apple introduced new Apple TV 3.0 software featuring a redesigned main menu that makes navigating your favorite content simpler and faster, and makes enjoying the largest selection of on-demand HD movie rentals and purchases, HD TV shows, music and podcasts from the iTunes Store even better on your TV. The new Apple TV software is available immediately free of charge to existing Apple TV owners, and Apple TV with 160GB capacity is available for just $229.

November 4, 2009: Apple announces that developers have created over 100,000 apps for the revolutionary App Store, the largest applications store in the world. iPhone and iPod touch customers in 77 countries can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel. App Store users have downloaded well over two billion apps, continuing to make it the world’s most popular applications store. “The App Store, now with over 100,000 applications available, is clearly a major differentiator for millions of iPhone and iPod touch customers around the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The iPhone SDK created the first great platform for mobile applications and our customers are loving all of the amazing apps our developers are creating.”

December 11, 2009: Responding to a lawsuit brought against the company by Nokia, Apple files a countersuit claiming that Nokia is infringing 13 Apple patents. “Other companies must compete with us by inventing their own technologies, not just by stealing ours,” said Bruce Sewell, Apple’s General Counsel and senior vice president.

October-December 2009: Apple’s part in the shipments of personal computers in the USA  is 3.36 million.

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