Apple ignited the personal computer revolution in the 1970s with the Apple II. The company reinvented the personal computer in the 1980s with the Macintosh. In 2007, the iPhone gave Apple new life. In 2008 the electronic giant continued to lead the industry in innovation with its award-winning computers, OS X operating system, iLife, professional applications, its iPod portable music and video players and iTunes online store, and consolidated the mobile phone market with its revolutionary iPhone.
History of the Apple Computer
Apple History 2008
January 7, 2008: Apple announces that Andrea Jung, chairman and chief executive officer of Avon Products, has been elected to Apple’s board of directors. Andrea also serves on the board of directors of the General Electric Company and is a member of the New York Presbyterian Hospital board of trustees and the Catalyst board of directors.
January 8, 2008: Apple introduces the new Mac Pro with eight processor cores and a new system architecture. The new Mac Pro combines two of Intel’s new 45 nanometer Quad-Core Xeon processors running up to 3.2 GHz, powerful new graphics and up to 4TB of internal storage to offer the ideal system for creative professionals, 3D digital content creators and scientists. The standard 8-core configuration starts at $2,799. “The new Mac Pro is the fastest Mac we’ve ever made,” says Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With 3.2 GHz 8-core Xeon processing, a 1600 MHz front side bus and 800 MHz memory, the new Mac Pro uses the fastest Intel Xeon architecture on the market.” The new Mac Pro features the latest Quad-Core Intel Xeon 5400 series processors based on 45nm Intel Core microarchitecture running up to 3.2 GHz, each with 12MB of L2 cache per processor for breakthrough performance and power efficiency. With a new high-bandwidth hardware architecture, dual-independent 1600 MHz front side buses and up to 32GB of 800 MHz DDR2 ECC FB-DIMM memory, the new Mac Pro achieves a 61 percent increase in memory throughput.
January 8, 2008: Apple introduces the new Xserve, a 1U rack-optimized server that is up to twice as fast as its predecessor and includes an unlimited client license for Mac OS® X Server Leopard. Starting at $2,999, the new Xserve has up to two Quad-Core 3.0 GHz Intel Xeon processors for 8-core performance, a new server architecture, faster front side buses, faster memory, up to 3TB of internal storage and two PCI Express 2.0 expansion slots for greater performance and flexibility. Xserve’s power, storage and Leopard Server make it ideal for supporting Mac clients and mixed platform workgroups. Xserve is configurable with up to two Quad-Core Intel Xeon 5400 series processors running up to 3.0 GHz with 12MB of L2 cache per processor and features a new high-bandwidth hardware architecture, dual-independent 1600 MHz front side buses and up to 32GB of 800 MHz DDR2 ECC FB-DIMM memory for a 64 percent increase in memory throughput. Two PCI Express 2.0 expansion slots provide up to four times the I/O bandwidth of the previous Xserve to support the latest high-bandwidth expansion cards including multi-channel 4Gb Fibre channel and 10Gb Ethernet cards.
January 15, 2008: Microsoft releases the Mac 2008 office software for the Apple Mac computers in the US. price is US$400, or US$240 upgrade from a previous version.
January 15, 2008: At Macworld Expo, Apple introduces the MacBook Air laptop computer. It features Core2 Duo processor, 2 GB RAM, fixed battery, no optical drive, USB and micro-DVI ports, iSight camera, 80 GB hard drive, 64 GB solid-state drive, 13.3-inch diagonal widescreen LED 1280×800 color screen, AirPort Extreme WiFi, Bluetooth 2.1+EDR, full-size keyboard and trackpad. Battery life is 5 hours. Weight is 3 pounds; size 12.8 x 8.9 x 0.76 inches; price is US$1799. MacBook Air is the world’s thinnest notebook. MacBook Air measures an unprecedented 0.16-inches at its thinnest point, while its maximum height of 0.76-inches is less than the thinnest point on competing notebooks. MacBook Air is powered by a 1.6 GHz or 1.8 GHz Intel Core 2 Duo processor with 4MB L2 cache, and includes as standard features 2GB of memory, an 80GB 1.8-inch hard drive, and the latest 802.11n Wi-Fi technology and Bluetooth 2.1.
January 15, 2008: Apple unveils Time Capsule, a backup appliance that automatically and wirelessly backs up everything on one or more Macs running Leopard, the latest release of Apple’s Mac OS X operating system including the amazing Time Machine automatic backup software. Time Capsule combines an 802.11n base station with a server grade hard disk in one small package. Simply plug it in, then easily set up automatic wireless backup for every Mac in your house to a single Time Capsule with just a few clicks. Time Capsule offers the benefits of a full-featured 802.11n Wi-Fi base station, and comes in two models: a 500 gigabyte model for just $299 and a 1 terabyte model for just $499.
January 15, 2008: Apple announces a free software update for its iPhone that allows users to automatically find their location using the redesigned Maps application; text message multiple people in one message; create Web Clips for their favorite websites; customize their home screen; and watch movies rented from the new iTunes Movie Rentals right on their iPhone.
January 15, 2008: Apple announces iTunes Movie Rentals featuring movies from all the major movie studios including 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount, Universal Studios Home Entertainment, Sony Pictures Entertainment, Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema. Users can rent movies for $2.99 and watch them on their Macs or PCs, all current generation iPods, iPhone and Apple TV. iTunes Movie Rentals launches the same day and will offer over 1,000 titles by the end of February, including over 100 titles in high definition video with 5.1 Dolby Digital surround sound which users can rent directly from their widescreen TV using Apple TV. iTunes Movie Rentals are priced at $2.99 for library titles and $3.99 for new releases, and high definition versions are just one dollar more with library titles at $3.99 and new releases at $4.99.
January 22, 2008: Apple announces that it is adding a new pink iPod nano to the lineup of the world’s most popular music player. The much-requested pink iPod nano is available immediately in an 8GB model for $199. iPod nano features a two-inch display which lets users watch the brand new iTunes Movie Rentals, or TV shows and music videos purchased from the iTunes Store. iPod nano delivers up to 24 hours of audio playback or five hours of video playback on a single charge and is encased in a beautiful all-metal design made with anodized aluminum and polished stainless steel, which is also available in silver, black, blue, green and a (PRODUCT) RED special edition.
January 30, 2008: Apple announces that MacBook Air, the world’s thinnest notebook, is now shipping. MacBook Air measures an unprecedented 0.16-inches at its thinnest point, while its maximum height of 0.76-inches is less than the thinnest point on competing notebooks.
January 30, 2008: Apple announces that the new Apple TV software update, which allows users to rent high definition movies directly from their widescreen TVs, is not quite finished. Apple now plans to make the free software download available to existing Apple TV customers in another week or two. Podcasts are now served on the Apple TV as other kinds of video, as opposed to in RSS and similar feeds. Until mid-March 2009, the Apple TV will be the only way to purchase HD iTunes content. Some of these content partners will require an existing pay TV plan which is activated on Apple TV by logging into local content provider by username and password. Apple TV can display photos from Flickr and iCloud in a slideshow, with automatic cross-dissolve transitions, and optionally with the Ken Burns effect. YouTube and Vimeo videos can be viewed on the Apple TV via included apps. A YouTube account is not required, though it allows the user to set personalized options, such as favorites.
February 5, 2008: Apple ads new models of the iPhone and iPod touch which have doubled the memory, thus doubling the amount of music, photos and videos that customers can carry with them wherever they go. The iPhone now comes in a new 16GB model for $499, joining the 8GB model for $399. iPod touch now comes in a 32GB model for $499, joining the 16GB model for $399 and the 8GB model for $299.
February 12, 2008: Apple releases Aperture 2. Major upgrade features improved interface, faster browsing & enhanced image processing. The groundbreaking photo editing and management software with over 100 new features makes it faster, easier to use and more powerful. With a streamlined user interface and entirely new image processing engine, Aperture 2 also introduces new imaging tools for highlight recovery, color vibrancy, local contrast definition, soft-edged retouching, vignetting and RAW fine-tuning, and lets users directly post their portfolios on the .Mac Web Gallery for viewing on the web, iPhone and other devices.
February 19, 2008: Apple introduces Xsan 2, the first major upgrade to its easy to use, high performance, enterprise class Storage Area Network (SAN) file system for Mac OS X. Combining enhanced performance with Apple’s ease of use, Xsan 2 makes it easier for first time users to set up and quickly deploy a SAN. MultiSAN allows users on a single workstation to access multiple SANs at the same time; is fully integrated with Mac OS X Leopard and Mac OS X Server Leopard and is qualified to work with third-party RAID storage.
February 19, 2008: Apple announces that its iPod shuffle, the world’s most wearable music player, is now more affordably priced at $49 and that it is introducing a new 2GB model of the iPod shuffle for $69. The iPod shuffle is just half a cubic inch in volume, weighs just half an ounce, features an aluminum design with a built-in clip and comes in five colors—silver, blue, green, purple and a (PRODUCT) RED special edition.
February 26, 2008: Apple updates its MacBook and MacBook Pro notebook lines with the Intel Core 2 Duo processors, larger hard drives and 2GB of memory standard in most models. In addition, MacBook Pro includes the NVIDIA graphics processors, with up to 512MB of video memory, and Apple’s Multi-Touch trackpad, first introduced in MacBook Air. All Mac notebooks include a built-in iSight video camera for video conferencing on-the-go, Apple’s MagSafe Power Adapter that safely disconnects when under strain and built-in 802.11n wireless networking for up to five times the performance and twice the range of 802.11g. The new MacBook Pro features the latest Intel Core 2 Duo technology with up to a 2.6 GHz processor with 6MB of shared L2 cache; up to 4GB of 667 MHz DDR2 SDRAM memory and up to a 300GB hard drive, plus NVIDIA GeForce 8600M GT graphics with up to 512MB of video memory. Every MacBook Pro now includes a trackpad with Multi-Touch gesture support for pinch, rotate and swipe, making it more intuitive than ever to zoom and rotate photos in iPhoto or Aperture 2 or browse web pages in Safari; an illuminated keyboard that makes it ideal for dimly lit environments such as airplanes, studios or conference halls and a built-in ambient light sensor, which automatically adjusts the brightness of the keys as well as the brightness of the display for optimal visibility.
February 26, 2008: Apple announces that iTunes is now the number two music retailer in the US, behind only Wal-Mart, based on the latest data from the NPD Group. Apple also announces that there are now over 50 million iTunes Store customers. iTunes has sold over four billion songs, with 20 million songs sold on Christmas Day 2007 alone, and offers the world’s largest music catalog of over six million songs from all of the major and thousands of independent labels.
March 6, 2008: Apple previews its iPhone 2.0 software, scheduled for release in June 2008. The company announces the immediate availability of a beta release of the software to selected developers and enterprise customers. The iPhone 2.0 beta release includes both the iPhone Software Development Kit (SDK) as well as new enterprise features such as support for Microsoft Exchange ActiveSync to provide secure, over-the-air push email, contacts and calendars as well as remote wipe, and the addition of Cisco IPsec VPN for encrypted access to private corporate networks.
March 12, 2008: Apple announces that more than 100,000 iPhone developers have downloaded the beta iPhone Software Development Kit (SDK) in the first four days since its launch on March 6. The iPhone SDK provides developers with the same rich set of Application Programming Interfaces (APIs) and tools that Apple uses to create its native applications for iPhone and iPod touch.
March 17, 2008: Apple updates its AirPort Express mobile base station with 802.11n to deliver up to five times the performance and twice the range of the previous model*. Priced at $99, AirPort Express is the world’s smallest 802.11n-based mobile base station. It can be plugged directly into the wall for wireless Internet connectivity and USB printing at home or easily brought on the road for wireless freedom wherever there is an Internet connection. AirPort Express features AirTunes, which works seamlessly with iTunes to give users a simple and inexpensive way to wirelessly stream iTunes music from a PC or Mac to any room in the house.
March 28, 2008: Apple releases Aperture 2.1, which introduces an open plug-in architecture that makes it easy for photographers to use specialized third party imaging software right from within Aperture. Available today as a free software update, Aperture 2.1 includes the Apple-developed plug-in, Dodge & Burn, which adds brush-based tools for dodge (lighten), burn (darken), contrast, saturation, sharpen and blur. Over the coming months, third party software developers will deliver image editing plug-ins for localized editing, filters and effects, noise analysis and reduction, fisheye lens correction and more.
April 3, 2008: Apple announces that the iTunes Store surpassed Wal-Mart to become the number one music retailer in the US, based on the latest data from the NPD Group. With over 50 million customers, iTunes has sold over four billion songs and features the world’s largest music catalog of over six million songs.
April 8, 2008: Apple announces that Final Cut Server, a powerful software solution for media asset management and workflow automation, is now shipping. A scaleable server application, Final Cut Server automatically catalogs large collections of assets, allows searching across multiple disks and SAN volumes and enables viewing, annotation and approval of content from anywhere using a PC or Mac.
April 28, 2008: Apple updates its all-in-one iMac line with the latest Intel Core 2 Duo processors and the most powerful graphics ever available in an iMac. With prices starting at $1,199, iMac includes faster processors with 6MB L2 cache and a faster 1066 MHz front-side bus across the entire line, and 2GB of memory standard in most models. The 24-inch iMac now offers a 3.06 GHz Intel processor and the high-performance NVIDIA GeForce 8800 GS graphics as options, extending iMac’s lead as the ultimate all-in-one desktop computer for both consumers and professionals.
May 1, 2008: New movie releases from major film studios and premier independent studios are available now for purchase on the iTunes® Store on the same day as their DVD release. New releases and catalog titles will be available from 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment, Lionsgate, Image Entertainment and First Look Studios. Movies purchased from iTunes cane be viewed on an iPod with video, iPhone, Mac or PC or on a widescreen TV with Apple TV, with new releases priced at $14.99 and most catalog titles at $9.99.
April-June, 2008: Shipments of personal computer in the USA during the quarter: Dell 5.25 million, Apple 1.4 million, Acer 1.33 million. Total shipments: 16.5 million. Market share of laptop computer sales in the USA for the quarter: Apple 10.6 percent.
June 9, 2008: Apple introduces the new iPhone 3G, combining all the features of iPhone with 3G networking that is twice as fast as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK. In the US the new iPhone 3G is priced at $199 for the 8GB model, and $299 for the 16GB model. iPhone 3G will be available in more than 70 countries later this year, beginning with customer availability in 22 countries – Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US—on July 11. iPhone 3G supports Microsoft Exchange ActiveSync right out of the box, runs the third party apps created with the iPhone SDK. iPhone 3G gives users ever faster access to the Internet and email over their cellular network with quad-band GSM and tri-band HSDPA for voice and data connectivity around the world. iPhone 3G supports Wi-Fi, 3G and EDGE networks and automatically switches between them to ensure the fastest possible download speeds. The new iPhone 3G also makes it easier to multi-task with simultaneous voice and data communications, so with iPhone 3G you can browse the web, get map directions, or check your email while you are on a call.
June 9, 2008: Apple introduces MobileMe, a new Internet service that delivers push email, push contacts and push calendars from the MobileMe service in the “cloud” to native applications on iPhone, iPod touch, Macs and PCs. MobileMe also provides a suite of elegant, ad-free web applications that deliver a desktop-like experience through any modern browser. MobileMe applications include Mail, Contacts and Calendar, as well as Gallery for viewing and sharing photos and iDisk for storing and exchanging documents online.
June 9, 2008: Apple previews Mac OS X Snow Leopard, which builds on the success of OS X Leopard and is the next major version of the world’s most advanced operating system. Rather than focusing primarily on new features, Snow Leopard will enhance the performance of OS X, set a new standard for quality and lay the foundation for future OS X innovation. Snow Leopard is optimized for multi-core processors, taps into the vast computing power of graphic processing units (GPUs), enables breakthrough amounts of RAM and features a new, modern media platform with QuickTime X. Snow Leopard includes out-of-the-box support for Microsoft Exchange 2007 and is scheduled to ship in about a year.
June 19, 2008: Apple announces that music fans have purchased and downloaded over five billion songs from the iTunes Store. iTunes is the number one music retailer in the US and features the largest music catalog with over eight million songs. Also, iTunes customers are now renting and purchasing over 50,000 movies every day, making iTunes the world’s most popular online movie store.
July 10, 2008: Apple releases the iTunes Remote app on the App Store. Later updates to the iTunes Remote software added support for the iPad).
July 10, 2008: Apple releases Apple TV 2.1 software update adding recognition for the iPhone and iPod Touch as remote control devices intended as a software alternative to the Apple Remote. (Later updates to the Apple TV, iTunes and Remote software added support for the iPad, and introduced support for new features as they were added to iTunes).
July 10, 2008: Apple announces that more than 500 native applications will be available on the iPhone’s App Store when Apple’s iPhone 3G goes on sale tomorrow, July 11, 2008. Apple’s iPhone provides a breakthrough mobile platform for developers, who have created an incredible array of innovative applications, such as stunning action games, advanced medical applications and robust productivity tools for the enterprise. These apps will be available on Apple’s App Store, enabling customers to wirelessly download them directly onto their iPhones and start using them immediately. More than 125 applications are being offered to iPhone customers for free.
July 14, 2008: Apple announces it sold its one millionth iPhone 3G on Sunday, just three days after its launch on Friday, July 11. iPhone 3G is now available in 21 countries – Australia, Austria, Belgium, Canada, Denmark, Finland, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US – and will go on sale in France on July 17.
July 21, 2008: Apple announces financial results for its fiscal 2008 third quarter ended June 28, 2008. The Company posted revenue of $7.46 billion and net quarterly profit of $1.07 billion, or $1.19 per diluted share. These results compare to revenue of $5.41 billion and net quarterly profit of $818 million, or $.92 per diluted share, in the year-ago quarter. Gross margin was 34.8 percent, down from 36.9 percent in the year-ago quarter. International sales accounted for 42 percent of the quarter’s revenue.
September 2008: Personal computer market share: Apple Mac OS X 8.23 percent.
September 2008: Apple opens an Apple store in Westfield in Shepherd’s Bush.
September 9, 2008: Apple announces that iPhone and iPod touch users have downloaded more than 100 million applications from its groundbreaking new App Store since its launch on July 11, 2008. More than 3,000 applications are currently available on the App Store, with over 90 percent priced at less than $10 and more than 600 offered for free. Applications can take advantage of iPhone’s large display, innovative Multi-Touch user interface, fast hardware-accelerated 3D graphics, built-in accelerometer and location-based technology to create mobile applications unlike any seen before.
September 9, 2008: Apple introduces the new fourth generation iPod nano, the thinnest iPod ever featuring a sleek new design with a curved aluminum and glass enclosure, in colors. The new iPod nano incorporates Apple’s Genius technology which automatically creates playlists from songs in the music library, with just one click. The new iPod nano also features a refined user interface, a high resolution portrait display and a built-in accelerometer which automatically switches to Cover Flow when rotated and automatically goes into Shuffle mode when lightly shaken. The new iPod nano gives users up to 24 hours of music playback or four hours of video playback and is available worldwide immediately in an 8GB model for $149 and a 16GB model for $199. Both models come in silver, purple, blue, green, orange, yellow, pink, (PRODUCT) RED and black.
September 9, 2008: Apple introduces the second generation iPod touch featuring a thin contoured metal design, a gorgeous 3.5-inch widescreen glass display, 802.11 b/g Wi-Fi wireless networking, integrated volume control buttons, a built-in speaker for casual listening, a built-in accelerometer and other advanced sensors, and Apple’s revolutionary Multi-Touch user interface. iPod touch, now available for just $229 for the 8GB model, is perfect for playing music, movies and games, with millions of songs, thousands of Hollywood movies and hundreds of games available on the iTunes Store. “iPod touch is the funnest iPod we’ve ever created,” said Steve Jobs, Apple’s CEO. “Users can listen to millions of songs, watch thousands of Hollywood movies and now, thanks to the App Store, download and play hundreds of great games on their iPod touch.” The new iPod touch is smaller and lighter than the original, with a sleek new design that features a contoured metal enclosure with integrated volume control buttons and a brilliant 3.5-inch widescreen glass display. With its rounded edges, flush display and curved, more compact design, the new iPod touch is more comfortable to hold and more portable than ever.
September 9, 2008: Apple announces iTunes 8, the next major release of Apple’s ubiquitous music and video player for Macs and PCs which is seamlessly integrated with the most popular online content store in the world. iTunes 8 includes the new breakthrough Genius feature, which lets you automatically create playlists from songs in your music library that go great together – with just one click. Genius helps music fans rediscover favorite songs in their existing music library and suggests related music on the iTunes Store they might want to add to their music collection. iTunes 8 features new ways of viewing your music and video libraries, and adds television programs in stunning high definition for sale on the iTunes Store.
September 19, 2008: Apple announces that under certain conditions the new ultracompact Apple USB power adapter’s metal prongs can break off and remain in a power outlet, creating the risk of electric shock. Apple has received reports of detached prongs involving a very small percentage of the adapters sold, but no injuries have been reported. Apple has voluntarily decided to exchange every ultracompact power adapter for a new redesigned adapter, free of charge.
October 14, 2008: Apple unveils the LED Cinema Display featuring a stunning 24-inch LED-backlit widescreen display with built-in iSight video camera, mic and speakers in an elegant, thin aluminum and glass enclosure. Designed for the new MacBook family, the LED Cinema Display includes an integrated MagSafe charger, three USB 2.0 ports and the new Mini DisplayPort, making it easy for MacBook users to quickly connect and power their notebooks as well as use their favorite peripherals. The 24-inch glossy, widescreen display with 1920 x 1200 pixel resolution uses LED-backlit technology to provide instant full-screen brightness and great power efficiency. Suspended by an aluminum stand with an adjustable hinge that makes tilting the display almost effortless, the new display includes a built-in iSight video camera, mic and speakers, making it ideal for video conferencing with iChat, listening to music or watching movies. The new display also includes three self-powered USB 2.0 ports so users can simply leave their printer, camera, iPhone 3G or iPod dock connected when they take their MacBook with them. The sleek, thin display also includes a built-in universal MagSafe charger so users can conveniently leave their notebook’s MagSafe power adapter in their travel bag.
November 2008: Personal computer operating system market share: Apple Mac OS X 8.9 percent. Personal computer operating system market share: Apple Mac OS X 9.63 percent.
November 4, 2008: Apple announces that Mark Papermaster is joining the Company as senior vice president of Devices Hardware Engineering, reporting to Apple CEO Steve Jobs. Papermaster, who comes to Apple from IBM, will lead Apple’s iPod and iPhone hardware engineering teams. Papermaster has 25 years of product and technology experience, and was previously a vice president at IBM. Apple also announced that Tony Fadell, Apple’s senior vice president of the iPod Division, and his wife Danielle Lambert, vice president of Human Resources, are reducing their roles within the company as they devote more time to their young family. Fadell will remain at Apple as an advisor to the CEO. Lambert will depart the company at the end of this year after a successor is in place.
November 30, 2008: The Fox Broadcasting Company airs The Simpsons TV show. A computer store in a mall has a logo like the Apple company, with laptop and desktop computers that look like Apple products. A man runs into the store and throws a sledgehammer at the large screen displaying the company CEO, like the “1984” Apple ad introducing the Macintosh. A laptop computer with an Apple-like logo is used at a house. A package is delivered in a box with double-bite apple logo and MAPPLE.
December 16, 2008: Apple announces that 2009 is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009. Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways. Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.
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