History of Apple (2016)

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms – iOS, OS X, watchOS and tvOS – provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

History of the Apple Computer

Apple History 2016

January 6, 2016: The launch of the all-new Apple TV and Apple Watch have paved the way for entirely new app experiences, changing how people consume content through their television and providing useful information at a glance on Apple’s most personal device yet. Since its launch in October, the new Apple TV’s most popular apps include Rayman Adventures, Beat Sports and HBO NOW. Chart-topping apps for Apple Watch owners include fitness apps Nike+ Running and Lifesum, and iTranslate and Citymapper in the Travel category.

January 6, 2016: Apple today announces that customers around the world made this holiday season the biggest ever for the App Store, setting new records during the weeks of Christmas and New Year’s.  In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1, 2016 marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day. Worldwide, the App Store has brought in nearly $40 billion for developers since 2008, with over one-third generated in the last year alone. Largely as a result of the App Store’s success, Apple is now responsible for creating and supporting 1.9 million jobs in the U.S. alone. Nearly three-quarters of those jobs – over 1.4 million – are attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS, as well as non-IT jobs supported directly and indirectly through the app economy. Apple has previously reported that the iOS app economy has created 1.2 million jobs in Europe and 1.4 million jobs in China. Gaming, Social Networking and Entertainment were among the year’s most popular App Store categories across Apple products, with customers challenging themselves to Minecraft: Pocket Edition, Trivia Crack and Heads Up!, and staying in touch with friends and family using Facebook Messenger, WeChat and Snapchat. Games and subscription apps dominated this year’s top grossing titles including Clash of Clans, Monster Strike, Game of War – Fire Age and Fantasy Westward Journey, as well as Netflix, Hulu and Match.

January 6, 2016: Steven Job creation estimate, “App Economy Jobs in the United States,” is published. The analysis is based on research by Dr. Michael Mandel, Progressive Policy Institute.

January 20, 2016: Apple announces a new addition and a major update to its family of music-making apps for iOS that make it easy for people to tap into their musical potential and create music no matter where they are. An all-new app called Music Memos lets musicians and songwriters quickly capture, organize and develop their musical ideas right on their iPhone. And a major update to GarageBand for iOS introduces multiple new features, including Live Loops, a fun way for anyone to make music like a DJ using only their iPhone or iPad.

January 21, 2016: Apple announces the creation of Europe’s first iOS App Development Center in Italy, to give students practical skills and training on developing iOS apps for the world’s most innovative ecosystem. The iOS App Development Center, to be located at a partner institution in Naples, will support teachers and provide a specialized curriculum preparing thousands of future developers to be part of Apple’s thriving developer community. In addition, Apple will work with partners around Italy who deliver developer training to complement this curriculum and create additional opportunities for students. Apple expects to expand this program to other countries around the world. Apple is a powerful engine of growth across Europe and the company’s ecosystem now supports more than 1.4 million jobs, including 1.2 million attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS, as well as non-IT jobs supported directly and indirectly through the app economy. The unprecedented growth of the App Store has helped developers in Europe earn over €10.2 billion from selling their apps around the world. In Italy, over 75,000 jobs are attributable to the App Store and the developer community is vibrant. IK Multimedia launched its first app in 2009 and since then has had over 25 million downloads. Musement, launched in 2013, is now available in seven languages and 300 cities across 50 countries, making it easy for people to book travel and excursions on the go.

January 26, 2016: Apple announces financial results for its fiscal 2016 first quarter ended December 26, 2015. The Company posted record quarterly revenue of $75.9 billion and record quarterly net income of $18.4 billion, or $3.28 per diluted share. These results compare to revenue of $74.6 billion and net income of $18 billion, or $3.06 per diluted share, in the year-ago quarter. Gross margin was 40.1 percent compared to 39.9 percent in the year-ago quarter. International sales accounted for 66 percent of the quarter’s revenue. “Our team delivered Apple’s biggest quarter ever, thanks to the world’s most innovative products and all-time record sales of iPhone, Apple Watch and Apple TV,” said Tim Cook, Apple’s CEO. “Our record sales and strong margins drove all-time records for net income and EPS in spite of a very difficult macroeconomic environment,” said Luca Maestri, Apple’s CFO. “We generated operating cash flow of $27.5 billion during the quarter, and returned over $9 billion to investors through share repurchases and dividends. We have now completed $153 billion of our $200 billion capital return program.”

January 28, 2016: Apple announces a voluntary recall of AC wall plug adapters designed for use in Argentina, Australia, Brazil, Continental Europe, New Zealand and South Korea. In very rare cases, affected Apple two-prong wall plug adapters may break and create a risk of electrical shock if touched. These wall plug adapters shipped with Mac and certain iOS devices between 2003 and 2015 and were also included in the Apple World Travel Adapter Kit. Apple is aware of 12 incidents worldwide. The recall does not affect any other Apple AC wall plug adapters designed for Canada, China, Hong Kong, Japan, United Kingdom, United States or any Apple USB power adapters. Apple is asking customers to stop using affected plug adapters. Customers can exchange the affected adapters for new, redesigned ones. An affected two-prong plug adapter has either four or five characters or no characters on the inside slot where it attaches to the main Apple power adapter.

March 21, 2016: During the Apple Event, the company announces a refreshed color lineup of watch bands along with a new nylon band. The price of the Sport models is cut by $50.

March 21, 2016: Apple announces advancements to the open source ResearchKit framework that bring genetic data and a series of medical tests typically conducted in an exam room to iPhone apps. Medical researchers are adopting these new features to design targeted studies for diseases and conditions that affect billions of people around the world and to gather more specific types of data from participants.

March 21, 2016: Apple introduces iPhone SE, the most powerful phone with a four-inch display featuring A9 chip, advanced 12-megapixel iSight Camera & Apple Pay. The smarphone with a four-inch display, in a compact aluminum design has been updated with matte-chamfered edges, a colour-matched stainless steel Apple logo, and four metallic finishes, including rose gold. iPhone SE offers exceptional performance with the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus for blazing fast speeds, longer battery life, faster wireless, a 12-megapixel iSight camera featuring Live Photos and 4K video, and Touch ID with Apple Pay.

March 21, 2016: Apple advances health apps with CareKit. New Software framework helps developers empower people to take a more active role in their health. iPhone apps using CareKit make it easier for individuals to keep track of care plans and monitor symptoms and medication; providing insights that help people better understand their own health. With the ability to share information with doctors, nurses or family members, CareKit apps help people take a more active role in their health. “We’re thrilled with the profound impact ResearchKit has already had on the pace and scale of conducting medical research, and have realized that many of the same principles could help with individual care,” said Jeff Williams, Apple’s chief operating officer. “We believe that giving individuals the tools to understand what is happening with their health is incredibly powerful, and apps designed using CareKit make this a reality by empowering people to take a more active role in their care.”

March 21, 2016: Apple introduces 9.7-inch iPad Pro. At under 500 grams it features a new pro Retina display with greater brightness, wider colour gamut, lower reflectivity, Night Shift mode and introduces new True Tone display technology to dynamically adjust white balance. The new iPad Pro delivers has 64-bit A9X chip that rivals most portable PCs, along with a four-speaker audio system that is twice as powerful, new 12-megapixel iSight camera for shooting Live Photos and 4K video, 5-megapixel FaceTime HD camera, and faster wireless technologies. iPad Pro also includes support for the Apple Pencil and a new Smart Keyboard cover designed to fit the new 9.7-inch iPad Pro. “iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It’s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The 9.7-inch iPad Pro has a new Retina display with True Tone technology, four-speaker audio system, blazing fast A9X chip, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera, faster wireless, and support for Apple Pencil and Smart.

April 19, 2016: Apple updates MacBook with latest processors, longer battery life & new rose gold finish. Featuring an all-metal unibody enclosure, MacBook is available in four aluminum finishes — gold, silver, space grey, and for the first time on a Mac, a gorgeous rose gold. With a 12-inch Retina display, highly responsive full-size keyboard, Force Touch trackpad, versatile USB-C port and all-day battery life in a design that is just 2 pounds and 13.1 mm thin, MacBook is the future of the notebook.

April 29, 2016: Disney announces that ESPN Classic will be available on Apple TV with over 600 hours and growing of on-demand video of archived ESPN sports coverage.

May 5, 2016: Apple and SAP announce a partnership to revolutionize the mobile work experience for enterprise customers of all sizes, combining powerful native apps for iPhone and iPad with the cutting-edge capabilities of the SAP HANA platform. This joint effort will also deliver a new iOS software development kit (SDK) and training academy so that developers, partners and customers can easily build native iOS apps tailored to their business needs. “This partnership will transform how iPhone and iPad are used in enterprise by bringing together the innovation and security of iOS with SAP’s deep expertise in business software,” said Tim Cook, Apple’s CEO. “As the leader in enterprise software and with 76% of business transactions touching an SAP system, SAP is the ideal partner to help us truly transform how businesses around the world are run on iPhone and iPad. Through the new SDK, we’re empowering SAP’s more than 2.5 million developers to build powerful native apps that fully leverage SAP HANA Cloud Platform and tap into the incredible capabilities that only iOS devices can deliver.”

May 16, 2016: Apple celebrates Chinese music with GarageBand update and with new instruments and extensive Chinese language localization throughout the app. Building on GarageBand’s extensive collection of sounds, this update adds traditional Chinese instruments – the pipa, erhu and Chinese percussion — along with 300 Apple-created Chinese musical loops, giving users the power to tap into their creativity and make beautiful Chinese-inspired music right on their iOS device or Mac. GarageBand for iOS users also get two new Chinese templates for Live Loops, and new sharing options to popular Chinese social networks, so they can easily share their music creations with friends and followers across QQ and Youku. “GarageBand is the most popular music creation app in the world and we’re excited to introduce these new features that incorporate the rich history of traditional Chinese music,” said Susan Prescott, Apple’s vice president of Product Marketing. “By adding classic Chinese instruments and new Live Loop templates, the new GarageBand app makes it fun and easy to make Chinese-inspired music right on your iPhone, iPad or Mac.”

May 18, 2016: Apple announces new iOS app design and development accelerator in Bengaluru, first-of-its-kind Centre to support developers creating innovative mobile apps in India. The company will establish a Design and Development Accelerator in Bengaluru, the home of India’s startup scene. Tens of thousands of developers in India make apps for iOS, the world’s most powerful mobile operating system and the foundation for iPhone, iPad and iPod touch. This initiative will provide additional, specialized support for them. Apple’s team will work to inspire and instruct developers on best practices, help them hone their skills and transform the design, quality and performance of their apps on the iOS platform. “India is home to one of the most vibrant and entrepreneurial iOS development communities in the world,” said Tim Cook, Apple’s CEO. “With the opening of this new facility in Bengaluru, we’re giving developers access to tools which will help them create innovative apps for customers around the world.”

May 19, 2016: Apple reveals its new store on San Francisco’s Union Square, offering many new features and services rolling out to Apple retail stores worldwide. The new store will open its signature 42-foot tall sliding glass doors to customers on Saturday, May 21 at 10 a.m. “Fifteen years ago today Apple opened its first two stores and we’re thrilled to mark the occasion with the opening of Apple Union Square in San Francisco,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs.” Apple Union Square’s glass doors open the store to Post Street and Union Square. The building’s unique position connects San Francisco’s most famous square to a rejuvenated plaza to the north, creating a beautiful gathering place for the community. The art-filled plaza offers seating, public Wi-Fi, a 50-foot tall “green wall” and regular acoustic performances. The store is powered by 100 percent renewable energy, including power produced by photovoltaic panels integrated into the building’s roof. “We have a deep commitment to the cities we work in, and are aware of the importance that architecture plays in the community,” said Jonathan Ive, Apple’s chief design officer. “It all starts with the storefront — taking transparency to a whole new level — where the building blends the inside and the outside, breaking down barriers and making it more egalitarian and accessible.” Features in the new Apple Union Square design include: • “The Avenue,” inspired by the window displays along a boulevard that dynamically change with the season. Avenue walls are interactive themed “windows” where Apple’s products and services come to life, from music, to creativity, apps, photography and more. New “Creative Pros,” Apple experts in creative arts, offer advice and expertise at each of the displays. Customers will also find “Only at Apple” products on the Avenue, a curated collection of third-party accessories. • “Genius Grove” invites customers to get support working side-by-side with Geniuses under the comfortable canopy of local trees in the heart of the store. • “The Forum” is a vibrant gathering place, centered around a 6K Video Wall. It is home to “Today at Apple,” which brings to the community the world’s most talented artists, photographers, musicians, gamers, developers and entrepreneurs to inspire and educate our customers to go further with the things they are passionate about. Today at Apple includes year-round programs for kids, new monthly events for teachers, sessions for current and aspiring developers, Creative Sessions in partnership with local experts in creative arts, Game Night with editors from Apple’s App Store and more. The Forum and Video Wall are a place of discovery, including events about the making of movies from iTunes, or exclusive premieres of new music and music videos from Apple Music. • “The Plaza” will be found only at Apple’s most significant stores, including Apple Union Square. It’s open to the public 24 hours a day, features public Wi-Fi and seating, and takes Today at Apple outside, with a regular weekend series of well known local acoustic performances such as Travis Hayes and global talents like Escondido, who will then give exclusive interviews about their craft in the Forum. The Plaza at Apple Union Square features a fountain by well-known San Francisco sculptor Ruth Asawa, originally commissioned in 1969, and a new work, “Love” by local artist Laura Kimpton, commissioned by Hyatt Hotels. • “The Boardroom” is an intimate space where the store’s Business Team offers hands-on advice and training to entrepreneurs, developers and other small and medium business customers.

May 19, 2016: Apple announces the opening of a new office in Hyderabad that will focus on development of Maps for Apple products, including iPhone, iPad, Mac and Apple Watch. This investment will accelerate Maps development and create up to 4,000 jobs. “Apple is focused on making the best products and services in the world and we are thrilled to open this new office in Hyderabad which will focus on Maps development,” said Tim Cook, Apple’s CEO. “The talent here in the local area is incredible and we are looking forward to expanding our relationships and introducing more universities and partners to our platforms as we scale our operations.” Apple has been continually updating and adding new features to Maps, including 3D views, the Flyover feature and tools to help customers find convenient places to shop, eat and explore nearby areas. With iOS 9 Apple added Transit, offering a combination of trains, subways, buses and walking, which is already available for more than 300 cities around the world.

May 27, 2016: NBC Universal has made seven of their networks (NBC, USA, NBC Sports, CNBC, E!, Bravo, and SyFy) available with applications available in the App Store to be used on Apple TV.

June 13, 2016: Apple announces powerful new Siri capabilities, single sign-on for Apple TV and many more great new features for users, making the entertainment experience in the living room even better. With expanded Siri capabilities, including searching across even more apps, YouTube search, topic search and tuning right into more live channels, customers can get to their favourite content even faster. The future of TV is apps, and with single sign-on customers can authenticate all the video channels from their pay-TV providers by simply signing in once to enjoy all of their network-TV apps. “The future of TV is apps, and Siri on Apple TV has changed the way we interact with our television and these expanded features will continue to deliver viewers what they want to watch even faster,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “There are over 6,000 apps to enjoy on your Apple TV including over 1,300 video channels, which are even more fun to watch with the new Siri features combined with single sign-on.” Siri on the Mac can help send messages and email, find documents, look up information, search a user’s photo library, adjust system preferences and more. Users can also drag and drop Siri results into documents or pin them into their Today view for later reference. Universal Clipboard allows users to copy content from an app on one Apple device and paste it into another app on a different Apple device. With iCloud Desktop and Documents users can now access the files on their Desktop from iPhone and iPad. And Auto Unlock lets users automatically log into their Mac when they are wearing an authenticated Apple Watch.

13 June 2016: Sling TV joins the ranks of content providers to be on Apple TV. Sling will let subscribers buy a 32GB Apple TV for $89 by prepaying for three months of Sling’s service.

June 13, 2016: Apple previews iOS 10, the biggest release ever of the world’s most advanced mobile operating system, featuring a huge update to Messages that delivers more expressive and animated ways to message friends and family, like stickers and full-screen effects. iOS 10 introduces the ability for Siri to do more by working with apps, beautifully redesigned Maps, Photos, Apple Music and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 opens up incredible opportunities to developers with Siri, Maps, Phone and Messages. “iOS 10 is our biggest release ever, with delightful new ways to express yourself in Messages, a native app for Home automation, and beautifully redesigned apps for Music, Maps, and News that are more intuitive and more powerful, making everything you love about your iPhone and iPad even better,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers — while increasing security and privacy with powerful technologies like Differential Privacy.”

August 17, 2016: Apple announces a significant commitment by major supplier Lens Technology to run its Apple operations on entirely renewable energy. This unprecedented commitment, combined with zero waste compliance from all final assembly sites, furthers Apple’s efforts to help manufacturers lower their carbon footprint and reduce waste in China, helping to advance China’s transition to a new green economy. Lens Technology has committed to power all of its glass production for Apple with 100 percent renewable energy by the end of 2018, as part of Apple’s industry-leading supply chain clean energy program announced last year. Lens is the first supplier to make a clean energy commitment for all of its Apple production, and will meet its goal through an unprecedented power purchase agreement with local wind projects.

August 25, 2016: Apple announces the Apple Music Festival will return to London’s legendary Roundhouse this September for a 10th anniversary celebration of live music, curated exclusively by Apple Music for fans around the world. The full lineup was announced today by Julie Adenuga, the London voice of Beats 1, an Apple Music radio station that celebrates the best new music every day. Apple Music lets fans get even closer to their favorite performers during the Apple Music Festival with exclusive playlists, artist news and backstage interviews throughout September. The 10 spectacular nights of live performances will be made available live and on-demand to Apple Music members in 100 countries on their iPhone, iPad, iPod touch, Mac, PC, Apple TV and Android phones. “Over the past decade, the Festival has brought the biggest and best artists from all over the world to London and into the homes of millions of music fans,” said Oliver Schusser, Apple’s vice president of International Content. “This year’s Apple Music Festival builds on that incredible legacy and we couldn’t be more excited to have another amazing lineup to celebrate our 10th birthday.”

September 7, 2016: At Apple’s Special Event Keynote in San Francisco, Apple announces that Apple Music has 17 million paid subscribers.

September 7, 2016: At Apple Special event Tim Cook, Apple’s CEO announces that App Store achieved 140 billion total App Store downloads. YoY growth in downloads July through August is 106%. Apple’s more global revenu generated by Apple Store is twice as high as its closest competitor. Tim Cook explains it by a combination of many factors, from the world’s most popular gaming devices (iPhone and iPad) to the fact that Apple offers more than 500,000 games in the App store, among them the newly introduced Mario Brothers version for iPhone.

September 7, 2016: Apple announces that the ConnectEd program, combining government and technologies helps connect thousands of teachers and students, and this fall, 114 schools, 4500 teachers and 50,000 students will be covered by this program, with Apple TV in each classroom and iPads for each of these students. The ConnectEd grant has meant a complete transformation. The students are having fun. They are more engaged. Most importantly, we’re seeing a real love of learning, says Trina Siegfried, from Crane Elementary, Yuma, Arizona.

September 7, 2016: Apple announces that iWork enables people to work in real-time collaboration, allowing edit in real-time, working private or public on Mac, iPad, iPhone and Web.

September 7, 2016: Apple announces that Apple Watch has reached the second place in the 2015 Worldwide Watch Sales, Rolex occupying the first place. Other best-sellers are Fossil, Oega, Cartier, Citizen, Seiko, Patek Philippe, Longines, Tissot and Casio. Apple Watch is #1 smartwatch being sold in the world. The device is also #1 in a rang of customer satisfaction. Apple Watch will be operated by watchOS 3 (previewed in June 2016), its new features include: Instant launch, Dock, more watch faces, improved messaging, activity sharing, a new app called Breath, (27 min).

September 13, 2016: Swift Playgrounds, an innovative new iPad app from Apple that makes learning to code easy and fun for everyone, is now available on the App Store. With Swift Playgrounds, real coding concepts are brought to life with an interactive interface that allows students and beginners to explore working with Swift, the easy-to-learn programing language from Apple used by professional developers to create world-class apps. The Swift Playgrounds app is approachable enough for students with no previous programming experience to begin exploring key coding concepts, but also powerful enough for skilled programmers to experiment and express their creativity using Swift.

September 16, 2016, Friday: iPhone 7 and iPhone 7 Plus are launched in more than 25 countries. For customers in Japan, both versions support the FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks, and Suica, Japan’s dominant transit card issued by JR East, the world’s largest transit operator.

September 20, 2016: Apple announces that macOS Sierra, the latest major release of the world’s most advanced desktop operating system, is now available as a free update. macOS Sierra brings Siri to the Mac with intelligent and helpful features users know and love from iPhone and iPad, along with all-new capabilities designed specifically for use on the desktop. Features like Universal Clipboard, iCloud Desktop and Documents, Auto Unlock and Apple Pay on the web help your Mac work even better with other Apple devices. And Photos gets an update with a new Memories feature that automatically creates curated collections of your favorite photos and videos.

September 28, 2016: Apple & Deloitte team up to accelerate business Transformation on iPhone & iPad. Apple and Deloitte announced a partnership to help companies quickly and easily transform the way they work by maximizing the power, ease-of-use and security the iOS platform brings to the workplace through iPhone and iPad. As part of the joint effort, Deloitte is creating a first-of-its-kind Apple practice with over 5,000 strategic experts who are focused on helping businesses change the way they work across their entire enterprise, from customer-facing functions such as retail, field services and recruiting, to R&D, inventory management and back-office systems.

October 24, 2016: Apple and Nike announce Apple Watch Nike+ will be available on Friday, October 28. Apple Watch Nike+ combines all features of Apple Watch Series 2 with the new Nike+ Run Club app for motivation to go for a run, guidance and coaching plans. Apple Watch Nike+ also features exclusive Nike Sport Bands and watch faces inspired by Nike’s iconic style that can be easily personalized with useful apps like Activity Rings, Heart Rate, Stopwatch and Weather — helping runners stay informed at a glance.

October 27, 2016: Apple introduces the new TV app, offering a unified experience for discovering and accessing TV shows and movies from multiple apps on Apple TV, iPhone and iPad. The TV app provides one place to access TV shows and movies, as well as a place to discover new content to watch. Apple also introduces a new Siri feature for Apple TV that lets viewers tune in directly to live news and sporting events across their apps.

October 27, 2016: Apple releases an update to its professional video editing app, Final Cut Pro® X, featuring new editing features for the Magnetic Timeline, support for the Touch Bar on the new MacBook Pro and a redesigned interface with full support for wide color workflows. The Touch Bar replaces the keyboard’s traditional function row with a Retina-quality Multi-Touch display that dynamically adapts to Final Cut Pro X by putting intuitive, context-sensitive controls at the user’s fingertips. Apple also introduces updates to Motion and Compressor.

October 27, 2016 : Apple Unveils new MacBook Pro, the thinnest MacBook Pro ever, along with an interface that replaces the traditional row of function keys with a, Retina-quality Multi-Touch display (Touch Bar). The Touch Bar places controls at the user’s fingertips and adapts when using the system or apps like Mail, Finder, Calendar, Numbers, GarageBand, Final Cut Pro X and many more, including third-party apps. The new MacBook Pro features an entirely new enclosure design and all-metal unibody construction. At just 14.9 mm thin, the 13-inch MacBook Pro is 17 percent thinner and 23 percent less volume than the previous generation, and nearly half a pound lighter at just three pounds. The new 15-inch MacBook Pro, at just 15.5 mm thin, is 14 percent thinner and 20 percent less volume than before, and weighing just four pounds, is nearly half a pound lighter. Powerful processors, cutting-edge graphics, fast SSDs, high-speed memory and an advanced thermal architecture deliver pro-level performance.

November 15, 2016: Apple announces the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

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